PEr who turns the nose in front of the success of the romance launched by Booktok. For those who do not read because it does not have time – and you know, the real books are bricks. Still, for those who read only literature with the capital “l”. Carlotta Sanzogni He makes the bookfluencer for them: those who face books with a voted gaze from prejudices. Paladine of an idea of democratic culture, accessible and without snobbish, it is not only the social & pr responsible for book but also an omnivorous devourer of books, convinced that “Serie B readings do not exist”. His activities, such as the initiatives he organized by book, go in this direction, very “pop”. See the item I read it in my eyes: the Speed Dating of the book, Where everyone wears a sticker with the name and title of their favorite book and gets involved to get to know similar people. OR The Book Club entitled Zero Cambatti, In which he proposes short and agile books which, while requesting little effort, give great satisfaction.
Carlotta Sanzogno and the books to read absolutely
«The term itself,” literary “, which indicates a very Italian distinction between high and low culture, for me it makes no sense»Explains Carlotta, 30k followers on LinkedIn. «Much of what we call today is born as pure entertainment, and there is nothing wrong. You see The count of Montecristooriginally published in episodes ».
Carlotta’s invitation is then a return to read with the same carefree and disengaged curiosity, for the same pleasure that the TV series give, So today you follow. That is, being involved in a story, intrigued by the plot, interested in a story. Here then the essential list of the books to be read absolutely, intended as milestones of literature, varies in an extraordinary way based on tastes and even individual moods. “Reading is an extreme space of freedom, in which everyone can do what they want.” This is the mantra.
Carlotta Sanzogni al Libraccio (photo Antonio Dicanito)
The Booktok phenomenon: romance, fantasy and sharing
«The Booktok phenomenon testifies that there is a great interest for this way of understanding reading. The titles that go by the major are those of Romance or fantasy genre, which break in the interests of Gen Z». But it is not said that those who enter the bookstore from the Booktok door do not find themselves, between the shelves, to stretch their hand towards a classicone. Just as it is not said that those who read books committed and considered of Serie A cannot be regenerated with a well -written yellow.
«After all, even the books that become viral on Booktok use i basic codes of literature, fromOrlando Fuorioso onwards. They simply reinterpret them with different tools, and contemporary languages », continues Sanzogno.
But Booktok did not reveal to the publishing houses only a new and strong reading vein, loved by the youngest. He also put something that they had neglected in front of the eyes of the operators in the sector. “The pleasure of doing community, of sharing what you have read, speaking freely without feeling judged or in awe».
Things to know about the new books of the book
It is the same engine as the new book clubs, more and more widespread, in Italy and in the world. «They no longer frequent them, or beyond, retirement non -retirement with a long time to occupy, but also people who choose the library instead of the aperitif, or together with the aperitif». Books then become a center of gravity around which people turn, also very different from each other. «Reading is so an individual pleasure, but it can also be a comparison tool. After all, there is a book for each reader who choose to read it».
And it is interesting what you can find out about that book – and not only – talking to another reader. “Let a group of people, women and men read, Any book by Annie Ernaux: let them compare what they have read, they will discover extraordinary things ».
Reading tips … for 5 non -readers
If the mission of Carlotta Sanzogno is to operate the lever to bring us all to the books, its reading tips can only be made to measure. Tailor -made of 5 types of non -readers.
To the child, new reader par excellenceSanzogni recommends The dirtyRoald Dahl. A very fun book that speaks of a couple of irresistible bad guys and that stages the disgusting, the most prohibited and more censored dimension in the traditional education of a child. The animated version is about to arrive on Netflix.
To the adolescent that reads only the books for the school:Achille’s songMadeline Miller. Written by a teacher of classical antiquity, winner of the Orange Prize in 2012, it is the modern rewriting of a story of the epic, namely the history of love and death of Achilles and Patroclus: a reinterpretation of the Trojan war therefore focused on the relationship between two boys who love each other in the middle of an infinite war. He made his bang thanks to Tiktok.
To the boomer who does not understand what this booktok is (and what young people read). IcebreakerHannah Grace. A light novel e romancefocused on rivalry, destined to transform into much more, between the skater with a bad Anastasia Allen character and the captain of the hockey team Nathan Hawkins, charismatic and well -liked.
To those who do not have time to read. Panneby Friedrich Durrenmatt. A small masterpiece of black humor on justice, fault and destiny. Four pensioners are protagonists: a judge, a lawyer, a public prosecutor and a executioner, who kill the time by stageing the great processes of history, from Socrates to Dreyfus. Until the bar does not end a defendant in the flesh and blood.
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