Lacoste apparently plans to acquire a majority stake in his joint venture with the Pentland Group. If the deal comes about, Lacoste, the 50 percent participation from Pentland to Pentland Chaussures Ltd. To buy for which the group is currently acting as Lacoste licensees.
The competition authorities in France are currently examining the deal, reports the FashionNetwork specialist magazine. A decision should be made “soon”. When the partnership is approved, the partnership between the British sports clothing group and the French premium brand comes to an end.
The duo founded the 2018 joint venture to supervise Lacoste’s activities. It consolidated the long existing partnership between Lacoste and Pentland, which had first teamed up in 1991.
However, Lacoste is now on a way of repositioning as a more sophisticated sportswear player. This was repeatedly emphasized by Lacoste CEO Thierry Guibert, who had already announced the Financial Times in January that the brand intended to reclaim its licenses for shoes, leather goods and underwear to further support ambitious growth plans.
Ultimately, Guibert hopes to increase the annual turnover of the brand to four billion euros, whereby a plan is particularly geared towards the US market, where he wants to double the turnover of 400 million euros.
Fashionunited asked Pentland and Lacoste to comment.
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