The German sporting goods provider ADIDAS AG surprisingly started into the 2025 financial year. This emerges from selected key figures that the company published on Wednesday evening.

According to preliminary figures, sales in the reporting currency increased and adjusted to change course changes by 13 percent compared to the same period in the previous year and reached a height of around 6.15 billion euros.

Adidas’s main brand grows in two digits in all markets and sales channels

The Adidas brand recorded a currency -adjusted growth by 13 percent. Adjusted for the sales that had been achieved in the previous year with remaining items of the Yeezy label, the currency -adjusted plus was even 17 percent. The significant increase is “due to double -digit growth in all markets and all sales channels,” said the company.

Because the gross margin was increased from 51.2 to 52.1 percent, not least thanks to an improvement by 1.6 percentage points at the Adidas brand at Group level, the result was also a lot. The operating result, which was 336 million euros in the first quarter of the previous year, increased to 610 million euros. The operational margin grew from 6.2 to 9.9 percent.

The company plans to present its complete results for the first quarter on April 29.

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