Everything is new to May, the S.Oliver Group also seems to have thought for its brand QS. The Rottendorfer clothing provider opens the first brand flagship and a new online store.
The brand opens in Würzburg, not far from the company center in Rottendorf, its first flagship, said the S.Oliver Group last week. There, the new shop is to open its doors on May 3rd in a central location and with a sales area of 120 square meters.
A pre-opening event with Vanessa Mai takes place on the evening before, which has been active as a brand ambassador since the end of last year and is also involved in two capsule collections annually. There will also be an insight into the first collaboration with the singer on site.
In addition to the physical opening, QS also launches the new online shop “Thisisqs.com”. As “the digital counterpart to the store”, this should focus on the brand community. The users: After the launch, you can upload and share your own outfits and looks.
“QS is more than a fashion brand – we see ourselves as a platform for people who want to show their style and attitude,” said Benjamin Isenheim, Brand Director QS. “The new store, the online shop and our community activation create places where this becomes visible-analogous and digital. It is not just about products, but also about identity, exchange and belonging.”