Almost a year ago, in May 2024, Mended, expanded the Dutch online platform for change tailoring and repair of clothing, to Germany. At that time with a partnership with armedangels, the Cologne clothing provider. This was so successful and generated 100 repair orders within 15 minutes after the start that Mended is now also working with the Hamburg clothing manufacturer Tom Tailor.
The cooperation is part of Tom Tailor’s beer-party sustainability strategy and the company’s loyalty program. It reacts to the growing need for repair services, which is powered by new EU regulations such as the “right to repair”, the circular economy law and the Circular Economy Action Plan and on the part of the customer: Inside by demand for practical, sustainable solutions. According to Mendeded, the repair is “not a trend, but a necessity”.
“We are not a platform that simply repairs clothing-together with brands we put the topic in a new light. Our partnership with Tom Tailor is an important milestone and shows that repairs become a standard for fashion companies,” comments Mended co-founder Agnes Weber in a press release on Wednesday.
How does the cooperation work for the customer: inside?
Customers: Inside book your repair online via the repair portal of Tom Tailor and pay for it from 7.99 euros plus shipping. This service is announced to everyone: from now on; Loyalty members receive additional benefits such as up to 20 percent discount on the first repair.
After the booking, the customers receive a QR code inside, with which you can hand over your article at a local post office. All repairs are then carried out by the tailors: inside of Mended within Germany, without cross -border shipping. Within ten days, the repaired and adapted garment is then delivered directly to your home.
“72 percent of Mended users: Inside are bridal repair users: Inside. This repair number is growing steadily because brands are increasingly promoting repairs through their marketing and loyalty channels,” says Mended. In addition, 64 percent of consumers want: according to studies, repair services directly from the brands where they shop – not only from environmental awareness, but also because of the service concept.
Repair should be standard
“Today we test what can be standard tomorrow. Repair is not only sustainable, but will also be a fixed part of our loyalty offer,” confirms Maximilian Zippel, Head of Consumer Engagement D2C at Tom Tailor.
“Thanks to Tom Tailor’s large and loyal customer base, this partnership has the potential to reposition repairs as a modern and attractive option for many. It is a big step to get repairs where they belong – in the spotlight,” added Weber.
Mended also wants to change how consumers: think about repairs inside. While it was common for one or two generations to repair clothes at home or to put difficult cases into the loyal hands of a tailoring, which were still plenty of, repair and repair has a rather old -fashioned coat of paint today.
“We have to get away from this dusty image and create new, appealing topics of conversation,” says Weber. “Shopping is an experience, but repairs are not – we have changed that.” This also includes packing the repaired clothing and delivering “with a loop on top” to imitate the opening effect of new packages.
About Mended
Mended was founded in 2022 by Agnes Weber and Daan Maasson in the Netherlands. The company still records thousands of successfully carried out repairs and won the Newcomer of the Year 2025 Award.
According to its own statement, the company is “a circular service platform that makes the extension of the lifespan of clothing as attractive as buying new goods” by offering online repairs, changes and resale of clothing and branding and marketing. Sustainable clothing brands such as Kings of Indigo, Mud Jeans and Armedangels are already working with Mended.
In addition to the B2B service for fashion brands, the company also offers a B2C service and carries out repairs for consumers: inside, but on a smaller scale. “We mainly do this to collect data,” explains Weber. “It gives us information about which brands the consumers: want to be repaired inside, and we can also use this information to call out potential customers: inside.”