Customer has decided: this is the favorite supermarket of De Vlaming, but a cart of surprising competitor is on the heels

On average we do our weekly purchases at three different supermarket chains. But which one is really the favorite of De Vlaming? Market research agency YouGov asked 6,000 households. These supermarkets score best for them in terms of prices, appearance and customer -friendliness. Retail expert Silvie Vanhout van Gondola also explains why another chain is surprisingly everywhere in the top three, and discounters Aldi and Lidl are losing their big advantage.

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