While the sales of Gucci 2024 fell by drastic 23 percent, articles from the same Italian luxury modem brand were very popular on the second-hand market, especially at Vestiaire Collective. This emerges from the “Vestiaire Value Ranking” ranking, which published the French resale platform on Monday.
Through the analysis of the disclosure, desirability and the long -term value of more than 400 brands, Vestiaire Collective found that Gucci was not only one of the brands with the best resale value, but was also the luxury brand with the highest sales volume on the platform in the first quarter of 2025.
Gucci performs on the resale market
This contrast illustrates several aspects. On the one hand, decoupling between the new goods and the second-hand market: While the brand’s new sales are declining, the sales of used Gucci products are developing very positively. On the other hand, it turns out that Gucci’s desire remains high despite the falling interest in new goods. But how can this paradox can be explained?
The Florentine fashion house, founded by Guccio Gucci in 1921, looks back on a traditional story – impressively tells in the 2021 film House of Gucci – and enjoys a strong brand image for consumers. Similar to Hermès, the history of the brand is associated with iconic international personalities, including Grace Kelly and Jackie Kennedy, which are inextricably linked to the Gucci myth.
The articles offered under the direction of designer Sabato de Sarno – whose departure was announced last February – could not achieve the desired success in the first sale. Older products from the brand such as the Jordaan moccasins or IT bags from the Tom-Ford era are still considered safe values on the resale market, whose customers have grown significantly in recent years.
The upcoming arrival of Demna Gvasalia, the creative director of Balenciaga, as the artistic director of Gucci, should not only continue this trend, but even strengthen. The revival of the brand and the creative energy that this subversive fashion figure brings with it could put the fashion house back into the spotlight and continue to make it one of the most sought -after names on the resale platforms.
The longevity of the success of Gucci in the second-hand area is out of the question for Vestiaire Collective. In his resale Buying Guide 2025 it says: “It is clear that Chanel, Gucci, Dior and Prada will be a meaningful investment for many years …”
It is also worth mentioning that Vestiaire Collective is not the only online dealer for second-hand goods that observes the continuing popularity of Gucci. Already in February Vinted – another heavyweight in the resale sector – released its top three of the most popular brands on the platform. Gucci was represented alongside Louis Vuitton and Dior.
What about the “best resale value”?
In Vestiaire Collective’s “Vestiaire Value Ranking”, Gucci is fourth in the luxury brands with the best resale value – behind Chanel, Louis Vuitton and Hermès. This means that the brand is currently one of the most attractive options when buying or selling, especially because of the positive buyer: inner interest.
This value results from several factors: the price development of the past five years, the sales volume (GMV), the number of likes achieved on the platform, the number of negotiations led between buyers and sellers and the frequency of search queries.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]