The Italian men’s fashion brand Zegna continues its expansion in Mediterranean luxury holidays. On Thursday, the clothing provider announced the opening of a new boutique in Monte Carlo. Last year, the label, which belongs to the Zegna Group, had already opened stores in Taormina, Astir Marina and Puerto Banús.
In the center of Monte Carlo, Zegna is now presenting its products in the 7 Avenue des Spélugues. The focus of the range is on the Luxury Leisurewear collection. In addition, the brand also offers “timeless start -up fashion” and shoes.
The 3D configurator “Zegna X” includes the equipment of the store, with which, according to the company, up to 49 billion outfits can be combined and ordered from the labels’ products. This service is a “bridge strike” between the physical shops and the digital sales channels, said Zegna.