The American clothing group Levi Strauss & Co. had further promoted its global strategy, which aims to take over direct control over its international activities.
As reported by the Spanish specialist magazine Modaes, citing the commercial register, the company has acquired its business in Colombia about the Spanish subsidiary Levi Strauss de España. In February 2024, this company therefore carried out a capital increase of 30.45 million euros in order to take over the company based in Bogotá, which was previously responsible for the distribution of the brand in the Latin American country.
The transaction was a further step in the vertical integration process that the American company implements worldwide to strengthen its position in key markets.
At the same time, Levi Strauss expanded his presence in Spain with the takeover of two of its most important branches in the country. It was the two stores in Barcelona on the Passeig de Gràcia and in La Roca Village. These shops, which were previously operated by franchise partners, are now managed directly by the company after an investment of a total of 4.73 million euros.
These measures were carried out against the background of a strong growth of the Spanish subsidiary, which completed the year 2023 with an increase in sales from +27.6 percent to 60.69 million euros and quadrupled its net profit. At the organizational level, the branch in Barcelona has gained importance within the European structure and established itself as one of the five most important centers of the group in the region.
Levi Strauss & Co. started worldwide with solid results in 2025. In the first quarter of the year, the company was able to exceed market expectations in terms of sales and profitability and achieve sales of $ 1.5 billion ($ 1.4 billion), which corresponded to growth by three percent compared to the previous year. The net profit reached a height of $ 150 million, the diluted profit per share was 38 US cent.
The strong results of Levi’s (+8 percent) and Beyond Yoga brands (+10 percent) as well as the remarkable growth of the e-commerce channel, which increased by 13 percent, were decisive for this. The company was able to increase its sales in America (+6 percent) and Asia (+7 percent) regionally, while Europe recorded a decline of five percent.
Despite this decline, the company held its sales forecast of +3.5 to +4 percent for the year as a whole. The clothing provider relies on an effective transformation strategy, a solid margin structure and an agile supply chain, which enables the company to quickly adapt to market changes.
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