Finnish women’s dress challenges are different than elsewhere in Europe, says Heidi Hietala. -It’s really hard for a big woman to find really sitting clothes, says 50-year-old Heidi Hietala. His clothing size is 50, so he knows what he’s talking about. Hietala from Oulu is originally founder of the Balmuir fashion and interior brand. As a result of the acquisitions, Balmuir was sold to Finnish Luhta in 2019, and Hietala was left out of the company.

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