THEn occasion of the Salone del Mobile and Fuorisalone The city of Milan offers many opportunities to discover The new design trends And not only. There are also many appointments related to Food and Beverage brands. Here are some in which Design and taste meet.
Fuorisalone and Design
The future of design is in good hands. The data of the report on the Design Economy 2025, presented at the ADI Design Museum in Milan, speak clearly: there are 63,000 employees and 3.2 billion euros of added value generated and the university courses in design are growing by +9%, with an increasingly oriented offer to sustainability, innovation and integration between creative and digital skills.
On the occasion of Milan Design Week 2025, From Thursday 10 to Saturday 12 Aprilin via Novi 2 in Milan, will be open The “Kinder surprise design studio”. An immersive place in the world of iconic Kinder® surprises, where visitors can discover, be surprised and transformed … into virtual and real surprises!
Thanks to an innovative photo booth, each guest can experience the emotion of transforming himself into a surprise Kinder®️. A unique experience, which combines technology, creativity and fun to transport the audience within the magical universe of the surprises of the most loved overview in the world.
Inside the space, Kinder®️ accompanies visitors on a journey to discover the Behind the scenes of the creation of surprises: from the idea to the final realization, retracing the history of an icon born in 1974 and in constant evolution.
Kinder Surprise Design Studio
Via Novi, 2 – Milan (Metro: Porta Genova)
Thursday 10, Friday 11 and Saturday 12 April 2025 from 12:00 to 20:00
Omar Hassan and Juliana Lima Vasconcellos for Lavazza
At Milan Design Week 2025, Lavazza presents the site-specific installation Source of Pleasure of the Brazilian architect and designer Juliana Lima Vasconcellosa multisensory path that explores the universe of coffee by stimulating all the senses.
At the center of the suggestive courtyard of the Palazzo del Senato, headquarters of the State Archive of Milan in the heart of the Porta Venezia Design District, the Source of Pleasure installation draws from the Heritage and the Expertise of Lavazza, which this year celebrates its 130 yearsto transport the consumer in a completely new way of experiencing the experience of 100% coffee thanks to a revolutionary novelty that will be revealed for the occasion.
On the occasion of the Design Week 2025, also the Lavazza Flagship Store in Milan It will turn into a vibrant stage that celebrates the theme “Blending Connection ”with the Italian-Egyptian artist Omar Hassanbecoming immersive experience where coffee becomes “design”. Lavazza’s “Blending Connection” concept therefore becomes an engine for those who want to explore the infinite possibilities that arise from the encounter of cultures, ideas and inspirations, transforming the ordinary into something extraordinary. At the center of this event is Omar Hassan, an internationally renowned artist linked to the city of Milan and already the protagonist of the Lavazza 2025 calendar.
The Campari soda tram: the itinerant aperitif #Senzaeticette
Campari Soda returns to Milan Design Week with a calendar of events that will bring #Senzaetiche Aperitif on the streets of the city. A journey through iconic and hidden places in Milan. It starts on the bright red tram, which will cross the city with meetings and live drawing of emerging artists, branded merchandising and much more. All toasting with Campari Soda.
And it continues with two exclusive events, where the design will meet the ritual of the #Senzaeticette aperitif, accompanied by DJ set by Eternal Love, Marquis and all the SoundSystem fruits. The first of the #Senzaetiche events will be on Friday 11 April at the Musto Hardware (via Pietro Borsieri, 11), an unexpected and unconventional place, in the heart of the Isola district, where guests will be able to taste the Campari Soda aperitif in the company of music and design. The second event will take place on Saturday 12 April from fruit and vegetables from Franco (Corso Cristoforo Colombo 10), in the historic district of Porta Genova, which will become the stage for another unforgettable evening signed by Campari Soda.
Campari soda trams
8 and 11 April 2025, from 16:30 to 18:30: Live Session of Nicomadonia
April 8, 2025, from 18:30 to 20:30: live interviews with Matto Varini
Events #Senzaeticette
Friday 11 April 2025, 18:30: Musto hardware, via Pietro Borsieri 11
Saturday 12 April 2025, 18:30: fruit and vegetables from Franco, Corso Cristoforo Colombo 10
Base Milan (via Ambrogio Bergognone da Fossano, 34, 20144 Milan MI)
Tuesday 8 and Wednesday 9 April, starting at 19:00: Aperitivo Designed by Campari Soda, with Party and DJ set.
To stay up to date: The Instagram profile of Campari Soda
The invitation to the wonder of Birra Messina
Messina beer brings wonder to Milan, With two special installations for Milan Design Week. In Via Tortona, the Sicilian artist Magda Masano will transform a corner of the city into an open -air work of art, while In Piazza Morbegno, from 7 to 13 April, the wonder newsstand will come to life, An immersive experience that celebrates art, tradition and sociality, and which will preview two new limited edition glasses inspired by Sicilian iconography.
The wonder of 10 benches on the Messina promenade (in the photo), signed by nine Sicilian artists, from Sicily it also reaches Milan Design Week with these two installations designed by Birra Messina to break the routine and excite.
Discover “The benches of wonders”:
A coffee from the future with Illy
From 7 to 13 April, the flagship store Illy in via Monte Napoleonand will turn into a immersive universe inspired by space: silver spheres and futuristic installations will transform the experience of coffee into a real interstellar journey, guiding visitors through a unique experience.
On this occasion, visitors will be able to discover the X ecapsa new system of home capsules and machines that combines innovative design and a higher taste experience, in a format sustainable.
As an official partner of the Salone del Mobile in Milan, the Blend Illy will also accompany visitors and professionals in the Fiera Milano Rho sector, in its main meeting places: from the Red Lounge to the International Business Lounge, to the Caffè della Stampa.
Perrier-Jouët brings to Milan Cohabitare by Formafantasma
From 8 to 13 April to the cloister of the church of San Marco, inside Dot – Design Outdoor Texture, opens Belle Epoque Society, The space in which Maison Perrier-Jouët offers the extraordinary possibility of tasting its champagne by the glass and celebrating the biodiversity of the Champagne region.
On this occasion, Maison Perrier-Jouët presents Cohabitare, an immersive installation signed by the Design Formafantmara Studio. The work will be told in the Dot – Design Outdoor Texture space in the cloisters of the Church of San Marco, bringing to Milan an experience that intertwines design, nature and sustainability.
The Cafè Voyeur by Moak
Caffè Moak on the occasion of Design Week 2025, from 8 to 13 April he created A sensory travel to the taste of coffee in the Cafè Voyeura space dedicated to conviviality and refinement Inside the Garden of the Seleti showroom in Milan where it will be possible to taste for the first time the New Vermouth with Caturra coffee infusion that Moak Caffè He made in collaboration with Baldoria Vermouth, a leading brand in the contemporary vermouth sector.
Cafè Voyeur becomes an immersive experience thanks to a special setting with the presentation of “Hotel Voyeur”, the new Selectti lamp created in collaboration with the American artist Tracey Snelling.
The Garden of Wonders of Elena Salmistraro from Eataly
From 7 April Eataly Milan Smeraldo hosts The Garden of Wondersthe installation of the designer Elena Salmistarowho participates in Cred-Action: the meeting between two essential dimensions, creation and action, which together give life to a dynamic and incessant process.
Garden of Wonders it tells through the design metaphor the creative process in its most authentic substance: not a linear journey, but an irregular path, rich in stimuli, deviations and suggestions. This symbolic journey takes shape in a fantastic avenue that winds through Eataly Milano Smeraldo: a garden of wonders that envelops the visitor and transports it to a universe made of colors, nature and lively energy.
To suggest and expand this narrative will be A great design created on the facade of Eataly which gives Piazza XXV Aprile: a real invitation to undertake the path of fantasy.
Eataly Milan Smeraldo, Piazza XXV April 10, Milan.
A cafes on the taste of Amalfi
Trucillo coffee, for three generations signature of the roasted coffee at the gates of the Amalfi coast, celebrates the colors and the iconic Mediterranean style by presenting in Milan, on the occasion of the Week 2025 design, The first two blends of the new Costa d’Amalfi 1950 collection.
Each mixture Costa d’Amalfi 1950 is contained in a Design jar that evokes the timeless beauty of the iconic places of the CostierA, inspired by the harmonious geometries and the essential colors of the majolica who decorate floors and facades of the wonderful villages.
The technology of the jars, with the protecting aroma valveallows coffee to continue its optimal life cycle keeping all its characteristics intact. Made of 100% recyclable material, the empty jar becomes a precious design object capable of opening a window of memoirs and emotions connected to these unique places which in the imagination of the international public embody the ideal of Italian beauty and good life.
Le Cornichon at the Nico bar
For his first collaboration with the opening, Le Cornichon collaborated with the Nico bar of Milan. This collaboration is inspired by theaesthetics and practicality of the tray of meals on planes and trains, as well as the feeling of community and accessibility of the self-service buffet of the canteens. This concept aligns with the vision of the Parisian restaurant of Le Cornichon, which, from its opening last spring, has become a point of reference in the neighborhood, always focusing on the simplicity of food and on an eclectic and vibrant atmosphere.
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