The American fashion brand Tommy Hilfiger recently opened its largest shop-in-shop area in Europe. The 250 square meter store was created in the Hirmer men’s fashion department store in Munich. The complete Tommy Hilfiger Menswear Collection is presented on the area, including denim, footwear, accessories, lounge and swimwear.
With this expansion, the brand also wants to set an example for the continued importance of wholesale business and “the continuous investments in the provision of high -quality, urgent brand experiences that address consumers: in the inside and deepen the connection to the key markets,” says a press release.
The area is characterized by a warm design language with natural wooden surfaces and maritime influences.