Fairly Made, a French technology company that supports brands in the tracking of your supply chain, has announced the conclusion of a finance round of 15 million euros. The funds are to be used to “accelerate transformation into a purely technological company”. The financing was cited by the BNP Paribas Solar Impulse Venture Fund, Get Fund, ETF Partners and French Founders.
In a press release, Fairly Made explained that the financing in the further development of the technology platform, the expansion of the team of experts and the global expansion should flow. With regard to the expansion, the company has already taken the first steps in other regions and opened an office in Milan in 2023. Fairly Made is already working with global brands such as Paul Smith, SMCP, Balmain and Versace to implement “more transparency and responsibility” in their operating processes.
“A robust SaaS platform enables us to support brands in managing the ecological and social challenges of tomorrow,” said co-founder Laure Betsch. “By combining traceability, ecodesign and transparency for consumers: Inside, we give the fashion industry the tools that they need to bring about a sensible change.”
The demand for technologies that aim at the ever stricter sustainability regulations has increased in the face of the further developing legislation. Therefore, Fairly Made intends to “consolidate its position as a leading company in the field of sustainable innovation and technology for the fashion industry”. This latest financing round is therefore “decisive” for the growth of the company, with investors share the vision of Fairly Made.
“What was only an advantage in the past is a necessity today: the transparency in the supply chains is a crucial first step towards the introduction of sustainable practices,” said Laura Wirsztel, partner at BNP Paribas Solar Impulse Venture Fund. “Fairly Made, already an important player in the industry, builds on its innovative SaaS platform to offer transparency and traceability on a large scale, while the new eco-design module meets the growing demand for specific changes in the industry.”
Fairly Made was founded in 2018 and offers a SaaS platform that enables brands to pursue every level of your supply chain and thus measure the ecological and social effects of your products. This information then flows into digital product passes for consumers who provide information about raw materials, production processes and effects.
This article was used with digital tools translated.
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