The Dutch Duran Lantink won this year’s International Woolmark Prize 2025. Pieter Mulier, creative director of Alaïa, was awarded the Karl Lagerfeld Award for Innovation, while the Deutsche Südwoll Group received the Supply Chain Award. The ceremonial award ceremony took place in the Palazzo del Ghiaccio in Milan.
The winner of the International Woolmark Prize 2025 receives $ 300,000 (around 170,000 euros) for the development of its company as well as continuous support from the industry and the retail partner: inside of the fashion price.
Eight international design talents faced the challenge of creating the future of fashion through innovation and sustainability: In addition to the winner, ACT N ° 1 from Italy, Diotima from the USA, Ester Manas from Belgium, LGN Louis Gabriel Nosuchi from France, Luar from the US Fianlist: inside.
Pieter Mulier receives the Karl Lagerfeld Award for Innovation
Pieter Mulier is the first winner of the Karl Lagerfeld Award for Innovation in his new form. He was selected for his innovative approach and the continuous use of merino wool. The commitment of Alaïa’s creative director for innovation and craftsmanship was illustrated with the Alaïa Sommer/Autumn 2024 collection “One Yarn”. The entire collection was made from a single merino folle yarn that was developed in close cooperation with the fabric and knitting suppliers of the house during a year. Mulier challenged the team to keep reinventing the yarn and not only transform it into classic fabrics and knitwear, but also into unexpected textures such as merino wool with a fur effect, dense chenille, delicate organza and technical fabrics for outer clothing. “Every possible variation has been researched, the boundaries of the innovation have been expanded and the versatility of merino wool demonstrated,” emphasized the organizers of the price.
The International Woolmark Prize has been celebrating the beauty and versatility of merino wool for over 70 years and is constantly developing to offer the finalist: the necessary tools for sustainable growth through innovation and mentoring in all business areas.
The jury chair was led by Donatella Versace, who has not been creative director of Versace since April 1, but Chief Brand Ambassador of the brand founded by her brother Gianni Versace. The jurors included IB Kamara, guest creative director of the IWP 2025, Alessandro Sartori, artistic director of Zegna, Sinéad Burke, pedagogue, activist and founder of Tilting the Lens, and Alessandro Dell’acqua, founder and creative director of N ° 21.
Südwoll Group wins the Supply Chain Award 2025
The Supply Chain Award was awarded the family business Südwoll Group based in Schwaig near Nuremberg at Nuremberg “for their continuous commitment to innovation and product development, the fulfillment of customer needs and the support of customers: inside and the wool industry”, the organizers said. The development of the Südwebs Innovation Hub as a “creative voice of the Südwoll Group” inspired designers: inside, brands and manufacturers to use the potential of wool.
“We feel honored and proud; this award confirms that our holistic and collaborative approach for the supply chain is recognized and valued,” said Stéphane Thouvay, Chief Sales Officer of the Südwoll Group. “As the ambassador of the wool, we actively promote this extraordinary fiber via our global yarn production network and the strong partnerships with manufacturers, brands and designers in various industries,” added the manager.
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