The Herzogenaurach sporting articler Adidas is expanding its partnership with the Kings League and now also equips the indoor soccer league in Germany.
The Herzogenaurach sporting artist provides the game ball as well as jerseys and accessories for all participating teams of the Kings League Germany, said Adidas on Wednesday. The partnership in Germany follows existing cooperation in Spain, Mexico, Italy, Brazil and France.
“We are very happy about the partnership,” says Thomas Sailer, Vice President Adidas Brand Central Europe. “The format has already shown in Spain and Italy what the force has. With our commitment, we prove that we are at the pulse of time and can effectively combine sport with cultural trends. The Kings League is the perfect stage to achieve young football fans and pave the way for a new, entertaining football format.”
At the start of the indoor soccer league in Germany, which was co-initiated by the Spanish football star Gerard Piqué, Adidas organized an event in his Cologne flagship. In addition to Piqué, footballer Bastian Schweinsteiger, President of the Kings League Germany, was also there.
The Kings League Germany officially starts on April 12th in the MMC Studios in Cologne. After seven match days on four weekends, the final will come. The winner of the final tournament and the first -placed team in the league qualify for Kings World Cup Clubs to play against this teams of the other national leagues.