In a political scenario more and more crossed by digital marketing, Artificial intelligence And pop culture, Manuel Adornicurrent presidential spokesperson and candidate for Buenos Aires legislator for freedom, he moved to the Tech wave with an unexpected strategy: presented a virtual singer of the so -called Libertaria as voice and image of your campaign.
The creation of Antonella – determined by the libertarian militant and content producer Libertarian lion– He debuted on social networks with A catchy jingle and provocative that emulates the melodic and romantic style of Leo Mattiolione of the most popular icons of the Cumbia Santafesina. Jingle’s letter mixes kitsch with political satire:
“I am going to vote for it,
Odorni Obvio is going to destroy,
Everyone is going to tame,
The city must be fixed,
The garbage will cover us,
Smell of meo when breathing,
I know that adorni will fight,
To enjoy,
Fabian will miss you,
Fabian will miss you. “
The lyrics play with a neighborhood and direct prose, which oscillates between the humor and the war cry of a digital tribe that has made a style. Antonella Libertaria It is not an influencer, nor a real singer: it is a 100% artificial constructiona kind of Digital Model With libertarian aesthetics, dressed in the colors of the LLA (the characteristic violet) and autotuned voice, designed to generate identification – and virality – between the youngest and fanatized bases of the ruling party.
POP POLICY AND CULTURE
Antonella’s appearance reminds films such as Simone (2002), where El Pacino plays a director who creates a digital actress who becomes a global phenomenon. Or even the most eighty Crazy science (Weird Science1985), where two teenagers design their ideal wife on a computer. In both cases, fictions anticipated a scenario where the real and artificial intermingle until becoming indistinguishable. Antonella operates in that blurred areawhere politics no longer needs flesh and blood people to sing their loas: a synthetic model, a well -trained algorithm and a good connection to Tiktok is enough.
Far from denying its artificiality, the spot embraces the synthetic as value: Antonella is not shown as a realistic singer (although many users in networks marked the resemblance to Lali Espósito, frequent rival of libertarians in networks), but as a kind of Popstar libertarian renderready to compete with influencers, trap singers and video game avatars.
New digital populism
Antonella Libertaria will not sing live, he will not travel neighborhoods, it is a Digital creation at the service of the political storya kind of ideological hologram that replaces the old singer of partisan acts. In times where the limits between entertainment, militancy and fiction are blurred, Antonella is A bizarre synthesis of algorithmic right of rightwith retro aesthetics and promises to “tame” the city.
Is Antonella a more provocation or the beginning of a new way of doing politics with the protagonist? The truth is that it has already achieved what many campaigns yearn: settle in the public conversation and cross borders between politics and the showeven to the rhythm of a cover by Leo Mattioli sung by a machine.
By rn
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