The 56th Innatex near Frankfurt is dedicated to urgent questions from the green fashion industry. From July 19 to 21, 2025, the international trade fair for sustainable textiles in the Hofheim Messecenter Rhein-Main offers a number of new formats in addition to the exhibition of over 200 Green-fashion labels. In general, an increase in young and progressive heritage brands can be determined.
Increase sales with the right digital strategy
For the first time, there is a keynote speech with the CDH Mitte (Economic Association for Trade Agency and Sales Hesse, Thuringia and Rhineland-Palatinate EV) on the subject of “Digitization that sells-how textile & lifestyle brands really achieve new customers today”. Using a digital showroom, speaker Meltem Alca demonstrates how emotional addressing customers work: inside and modern sales psychology. The lecture is aimed at modemacher: inside, labels, agencies and dealers: inside.
“If you want to increase sales today, you have to sell as people decide – personally, intuitive, digital,” says Meltem Alca. “Tools for video, voice and neurosales enable a relationship strongly.
Also new to the program: The Hessen trade association Expert Session “Security in Trading: Shift Love, Rights, Prevention”. In this Q&A format, Manuel Hable, Head of Security & Frau Prevention at JC New Retail AG (Holding of the Peek and Cloppenburg Group), Ina Kasperski, police chief commissioner at the Hessian State Criminal Police Office and Stefan Siegel, Managing Director of Rentario Safety Management GmbH, practical orientation with a problem that is increasingly concerned.
Of foresight, further development and world events
The keynote “on the location of the sustainable fashion: what is now important” analyzes why sustainability is focused on despite climate change, while almost fashion flourishes.
Speaker Nina Lorenzen from the Fashion Changers presents the background and opportunities that arise and especially for smaller companies.
“We all share the vision of a more sustainable, fair world. But without the strategic view of sales, economy and willingness to develop further development, companies are no longer far,” said Alexander Hitzel, project manager of the Innatex. “But that may be obvious is not that easy in implementation. From digitization to rising theft rates to social trends – changes on various levels are evident. Companies are good to react and act in the long term.”
Three days of inspiration for models
On all three days of the fair, Lena Huber welcomes visitors in the Foyer: Inside and exhibitors: Inside, to spark the fascination with textile plant coloring. Fashion professionals discover techniques for dealing with colors from nature. The interactive coloring workshop takes place in cooperation with Fashion Campus 2030 and HALT.CLOTING. Other program items are the two community talks with moderator Mirjam Smend (Greenstyle Munich): One of her panels deals with ideas for the circular economy (“The second, third, fourth chance: This is how fashion and materials remain in circulation”), the other with fashion and timelessness combines (“Made to last: contemporary fashion with substance and attitude”).
More and more younger brands
The sought -after design discoveries, which are exhibiting at the Innatex, bring together very different topics: Mor Khadi Streetwear combines hand -spun denim from India with a casual street style. The current line of the Berlin Label Zamt realizes minimalist unisex cuts with Deadstock materials. Sloppy Tunas brings boards shorts from recycled materials, and Moefe delivers office-compatible dob made of organic cotton.
The newcomers among the exhibitors include: inside, among other things, redwood with casual coolness for women as well as men and patron socks with good mood patterns.