21run, the running sports retailers of All4Sports BV, opened its first German store in Cologne on August 2.
The new store complements the online shop with brands such as Nike, Adidas and Asics, said 21run. In the basement there is a running club with changing rooms and free lockers. So runners can start: inside the city.
Tom Bellord, Head of Retail, founder and co -owner of All4Sports BV (All4Running and 21run), describes Cologne as the perfect location. The city has a sporty atmosphere and an active running community. “We have been strongly represented online in Germany for years,” said Bellord. “Now it is time to physically closer to our Germans: to be inside. Cologne is the beginning; more stores in Germany will follow.”
All4Running announced the expansion to Germany in June 2019 when the Dutch running sports specialist 21run took over. All4Running operates online shops in the Netherlands, Belgium, Germany, Denmark and Sweden. There are also stores in Alkmaar, Amsterdam and Utrecht. The company is aimed at beginners: inside and experienced runners: inside. It offers a combination of running shoes, clothing and accessories.
This article was used with digital tools translated.
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