S.i the “Accademia del Profumo Award” was held last night to announce the ten winners of the 2022 edition. The ceremony, inspired this year by the synergy between the olfactory world and that of the seventh artwas held in the historic Odeon cinema in Milan.
For the occasion, the short film Premium perfume of Fellini-inspired inspiration that reveals the behind the scenes of the award ceremony itself and sees the participation of the actor Alessandro Roia. In the hall the most important Italian and international noses to announce the best olfactory notes of the year.
Best perfume of the year: Narciso Rodriguez and Dior
The title of best perfume of the yearfemale and male, was awarded respectively to Narciso Rodriguez For Her Musc Noir Eau de Parfum And Dior Sauvage Elixir.
Narciso Rodriguez For Her Musc Noir Eau de Parfum and Dior Sauvage Elixir were awarded as “Best perfume of the year”
The fragrance Narciso Rodriguez For Her Musc Noir pays homage to the feminine mystery, sensuality and inner beauty. It harks back to the original iconic For Her perfume and develops its darker and more intense aspects, which are most noticeable in this eau de parfum.
While Sauvage Elixir by Dior is an extraordinarily concentrated perfume, in which the legendary freshness of Sauvage is intoxicated by a heart of spices, a “tailor-made” lavender essence and a set of fortified woods that distinguish a new sillage powerful, unique and inviting.
Not just fragrances, but also a reward for creativity
Instead, they are awarded the “Best Communication” Award Miss Dior Eau de Parfum And Phantom Paco Rabanne.
Miss Dior’s advertising sport is unforgettable, immortalizing Natalie Portman as Muse and face of the French maison, in a triumph of flowers and romanticism directed by Manu Cossu. And the party in space, imagined by director Antoine Bardou Jacquet, for Paco Rabanne.
“Best olfactory creations” and “Best Italian perfume”, among the Ferragamo and Bulgari winners
The best olfactory creations, choices through a blind selection process, this year they are represented by Savannahs of Silk Salvatore Ferragamo Stories of Silk, of the noses Emilie Coppermann and Aliénor Massenet, e Laura Biagiotti Rome Man Green Swingwhich bears the signature of Daphné Bugey.
The category of best perfumes made in Italy goes to Lily of the Valley Acqua Di Parma And Bulgarian Man Terrae Essence. The best packaging feminine is instead of Tom Ford Ombré Leather Parfum and of Hermès H24 the male one.
Perfume of the year award, Gucci wins in artistic perfumery
The technical jury awarded three fragrances without distinction of gender: 1921 Gucci The Alchemist’s Gardenbest perfume collection exclusive big brand; L’Heure Verte By Killianbest artistic perfume affiliate brand; Aphélie Maison Trudonbest independent brand artistic perfume.
While, the prize best room fragrance goes to Green Tomato Vines Jo Malone London The Townhouse Diffuser.
Innovation and experimentation: the award for sustainable perfumery
Since 2021, it is one quality jury to assign a new recognition, that toresponsible perfume innovationwhich this year goes to Rivières de Cartier Collection – Allégresse, Insouciance, Luxuriance.
“For having adopted a vision of responsible innovation capable of combining sustainability of design, packaging and formula, creating a fragrance with a lower environmental impact in an extra light bottle, refillable and separable into components”.
Always in the field of responsible innovation, also among the finalists Girl Rochas – “for the commitment made in integrating the sustainability of the formula, responsible sourcing choices in the production chain and reduced environmental impact of the materials used for packaging”.
And Alien Goddess Mugler: “For the pioneering vision of the importance of the environmental impact of packaging, materialized in a refillable bottle model that stimulates and promotes consumer awareness towards the sustainability of choices and behaviors”.
2022 Accademia del Profumo Award: Gucci Flora, the best-selling of the year
Honorine Blanc And Alberto Morillas for Gucci Flora Gorgeous Gardenia were awarded as noses creators of the perfume that has reached i better sales results, in value and in volume, in the first six months of its launch on the Italian market.
New in this edition of the Accademia del Profumo Award 2022, the winning perfumes are also guaranteed direct access to the shortlist of finalists – in the homonymous category – of the newborn Imagine Perfumers Award.
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