S.we are in an age of small, great revolutions and not only from the astrological point of view. Today, the Zara brand is taking a step further with news destined to truly revolutionize the world of fashion dedicated to brides. Question: and if from today thewedding dress were on Zara, would you buy it? Answer: just look these dresses to fall in love with it, even if you don’t want to know about marriage. Some are already thinking of buying them anyway. Thanks (also) to a romantic and ethereal advertising campaign.
A wedding dress from the Zara collection
The wedding dresses of Zara
Irony aside, everything points to a successful operation: dfter the (successful) initiatives of H&M and Ovs, too the Spanish low cost giant throws itself into the wedding industry and launches one 2022 wedding dress collection that already promises to be a success. The line was presented by the company as “a fresh proposal for a contemporary woman who wants a bright future”. And in fact it is brightness, as well as six models whose price ranges from 60 to 130 eurosall very chic, all very affordable. With this launch, Zara completes the accessories collection for brides-to-be launched last summer, which included bodysuits, corsets, headbands, scarves, lingerie and formal dresses, among other products.
Zara launches a collection of wedding dresses (low cost)
Is 2022 the year of weddings?
It goes without saying why the past two years have seen a decline in planetary marriages. This is why, today, when a restart is in sight, investing in the wedding industry is a more sensible move than ever. A few numbers: second Assoeventi Confindustria, the turnover of the sector in 2019 was 33 billion and in 2020 it suffered a decline of 90%. The events canceled were 80% compared to 2019, with a loss for the related industries of approximately 60 billion. The worst moment for the sector, however, seems to be over. Proof of this is the boom in weddings scheduled for Spring Summer 2022. Reason why the Spanish low cost giant could not help but jump into it. And what can I say, long live the newlyweds.
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