Zalando invests in technologies.
The Berlin online retailer takes over the London start-up Deepar, as Zalando confirmed on Tuesday at the request of Fashionunited. The financial conditions of the takeover deal, which also includes the Shopar platform with 3D technology, were not published. This technology is intended to improve the online shopping experience through 3D content and interactive experiences in order to reduce the gap between physical and digital shopping and to promote deeper customer relationships.
The takeover also strengthens the company’s “Inspiration & Engagement” area, which was introduced last March as part of Zalando’s new corporate strategy. The new technology is intended to help customers be tied to the brand beyond the purchase.
Laura Toledano emphasized that younger people in particular want to be inspired and entertained in the inside of online shopping. The possibility of offering 3D content and experiences on a large scale will improve the online shopping experience, further blur the boundaries between inpatient and digital purchasing and deepen customer relationships in Great Britain and beyond.
“We are very pleased to welcome the Deepar team in the Zalando group. With this takeover, Deepar benefits from Zalando’s expertise in fashion, technology and scalable processes, while we benefit from Deeppar’s leading shopar platform, 3D technology, talents and fast innovative strength,” said Matthias Haase, Vice President Content Solutions Zalando. “It is a win-win situation for both companies and we look forward to the innovations that we will realize together for our customers.”
The takeover of Deepar is followed by Zalando’s announcement from December 2024, in which the company wanted to make an offer for the German E-Sailer About You. Zalando would like to take over 100 percent of the shares to ABOUT YOU for 6.50 euros per share, which the company rates at around 1.2 billion euros.
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