Zalando now offers Apple and Beats products and accessories

The first European group of online sales of clothing and accessories Zalando offers since January 28 a space dedicated to Apple and Beats products and accessories.

From day one, Beats products including the new Beats Fit pro headphones are available. From February 2, the Apple Watch, Airpods, HomesPods and Apple accessories will also arrive. These products will be sold on Zalando sites in France, Austria, Germany, Italy and Switzerland.

This new offer is part of the site’s desire to find itself at the crossroads of fashion and lifestyle, by allowing each customer to complete their look through the sale of accessories corresponding to their outfit. We already found on Zalando speakers, phone cases, headphones or Polaroids, ” We believe that fashion and technology are closely linked. Wearables and tech accessories like earphones, smartwatches or cell phone covers are part of today’s fashion and complement personal style. Providing our customers with the most requested wearables is therefore part of our vision to be the first point of contact for fashion and lifestyle. », explains Andreas Roedl, vice-president of the men’s category at Zalando in a press release.

Founded in Berlin in 2008 with a mission to create style ” dand head to toe », the brand now has more than 46 million active customers in 23 markets. Zalando, which will present its 2021 balance sheet in March, had experienced exceptional growth in 2020 thanks to the closure of physical stores during the pandemic. The period enabled it to achieve a turnover of 10.6 billion euros (30.4%).

Wishing to capture 10% of the European fashion market, the portal also intends to position itself as a partner for businesses. Zalando offers the possibility of selling their products online through its Connected Retail offer. An offer that should allow it to compensate for the erosion of its margins, affected by the surge in logistics costs due to the closure of borders as well as a high order return rate.