Zalando shares became the biggest DAX winner on Wednesday.

After a flat start, they moved into the black and increased their profits to almost six percent by lunchtime. At 32.60 euros, they reached their highest level since May 2023.

With an annual increase that has now grown to more than half, Zalando shares have built up a comfortable buffer against the four most important average indicator lines. The price was the last to move upwards from the 50-day line.

A continued optimistic analyst opinion may have contributed to the good investor sentiment. The major British bank HSBC increased the price target from 37 to 40 euros, which increases the implied price potential to around 23 percent despite the price jump on Wednesday.

Against this background, HSBC maintained its buy recommendation. The bank is in good company, as positive assessments clearly have the upper hand in the dpa-AFX analyzer, with only one negative assessment by the analysis house Bernstein. The experts from Hauck & Aufhäuser and Warburg as well as the leading analysis house RBC with 50 euros have even more optimistic price targets.

However, this year’s recovery follows a price slump that began three years ago and then led to a period of sadness from late summer 2022. From the record high of just under 106 euros in 2021, when the corona pandemic was affecting online trading, the price had collapsed to just under 16 euros until the record low in January. This meant that for a while it was below the price of 21.50 euros that shareholders paid for the IPO in 2014. (dpa)

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