Zalando appoints Laura Toledano Khelif as the new General Manager Western Europe.
In her new position, in addition to her previous responsibilities for France, Great Britain and Ireland, Toledano will also be responsible for the Netherlands, Belgium and Luxembourg (Benelux), Zalando said on Monday. Toledano already announced her new task on Sunday at the LinkedIn career network. She takes over the Benelux market for Fabio Baum, which has decided to leave Zalando.
“As General Manager for Western Europe, I look forward to developing and leading local strategies for all of my markets. I would like to state relationships with customers: inside, brands and partners: further strengthen inside,” said Toledano.
New Western Europe boss comes from her own ranks
Your task will be to “implement the strategic vision of Zalando in these markets, to adapt it to local needs and at the same time ensure the company’s business results,” said the message.
Khelif brings more than 15 years of management experience in multichannel retail trade, both inpatient and digital. From July 2009 to February 2016, she held various management positions at the French retailer Monoprix. In addition, she worked as a shopping and marketing director for MSR, a multimarken online shop for fashion and lifestyle.
Khelif began her career at Zalando in September 2021 as General Manager for France, Great Britain and Ireland. Since July 2022 she has also been a member of the board at La Retail Tech and has been teaching at the Français de la Mode Institute as part of the Executive MSC program in Strategic Management for Fashion & Luxury since April 2023.
This post was updated on June 30, 2025 at 12:07 p.m. with a press release from Zalando.
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