The 2026 ANDAM competition welcomes two new financial partners, the German online retailer Zalando and the communications agency Karla Otto.
This is a first for the Zalando platform. In addition to financial support, the company will support the designers in the areas of digital marketing and sales.
“We are very excited about this partnership with ANDAM and are excited to see how the designers will outdo themselves with this new edition,” said Laura Toledano, managing director for Western Europe at Zalando, in the statement. “By joining ANDAM, we want to help emerging designers translate their creative vision into sustainable brand development that can be successful across Europe.”
Karla Otto, who was already one of the partners as the competition’s press office, is increasing her commitment. In 2026, the agency will become a sponsor of the competition.
“Supporting this organization has been an integral part of our journey for many years. We are driven by a shared passion for discovering new talents and supporting them,” explains Alexander Werz, Chief Executive Officer (CEO) and co-founder of Karla Otto. “I look forward to embarking on this new chapter and meeting the talented designers who will shape the fashion of tomorrow.”
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