Online fashion retailer Yoox Net-a-Porter (Ynap) has appointed Natalie Lee as general manager for the Asia Pacific (APAC) region. In this role, she will be responsible for marketing, communications, personal shopping and business planning in the countries of the APAC region, with the exception of China and Japan, and will report directly to Chief Regional Officer Paolo Mascio, said Compagnie Financière Richemont ( Richemont) belonging e-commerce specialist on Thursday.
Lee was most recently Vice President, Asia Pacific, of French second-hand retailer Vestiaire Collective, responsible for business in the region. Before that, she managed the fashion division at the South Korean online retailer Coupang and was head of the women’s fashion & beauty category at Zalora.
“APAC is currently one of the fastest growing global online markets and therefore one of the most exciting places in the world to do business,” said Ynap regional head Mascio in a statement. “Natalie brings a wealth of experience in fashion e-commerce and an exceptional understanding of consumer attitudes and behaviors in APAC. We are pleased to have them on board as we continue to strengthen our presence in the region.”
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