For Earth Day on April 22nd, Wrangler reaffirms its commitment to sustainability with a focus on creating a fairer world and protecting the environment. Throughout its 75-year history, Wrangler’s heritage of environmental awareness is reinforced today with the WeCare Wrangler® platform, built on ambitious sustainability goals and practices. For Earth Day, Wrangler is reissuing a women’s jean from its archives: the Earth Jean, reinterpreted to meet today’s demands.
The original came out in the 1970s and sported a custom design that reflected the growing environmental activism of the time. For 2022, Wrangler revamps the bold and uplifting print for its best-selling Westward bootcut jean, calling for the well-being of workers, the transition to renewable energy and a circular economy, as well as protecting our planet. The Earth Jean is made from organic cotton with an eco-friendly digital print and a vegan leather patch.
For the Spring-Summer 22 collection, which includes Earth Day, Wrangler Denim leaves its smallest environmental footprint yet with three key sustainability initiatives: Indigood® is Wrangler’s ever-growing collection of technologies that use at least 90% less water than conventional fabric production save in the production of substances. As more denim is made using the Indigood process, it will help reduce water use by 50% by 2030. Responsible Processing: Wrangler measures the sustainability of its processing processes, including monitoring water and energy use and switching to clean chemistry. Wrangler makes strides toward its goal while maintaining authentic washes, including a new sustainable black tint. The Jeans Redesign in Collaboration with the Ellen MacArthur Foundation: Wrangler launches its first denim collection as part of the Ellen MacArthur Foundation’s project – a set of guidelines that revolutionize the way jeans are designed and manufactured and move industry towards a circular economy.
Wrangler’s sustainability goals include 100% sustainable cotton, renewable energy and preferred chemicals by 2025, and a 50% reduction in water use by 2030.