Johnny de Mol delivers a top performance with his TV show De Kwis met Ballen. Where most programs lose viewers after the very first episode, Johnny now takes twice as many.
It is a law in television land: the vast majority of programs lose viewers after the first episode. The question is often how big the drop will be after the first episode. It is very different with the new Johnny de Mol show De Kwis met Ballen: the second episode did much better than the premiere episode last night.
Handsome performance
Where De Kwis met Ballen kicked off last week with Gordon-like viewing figures – 385 thousand people watched (13 percent market share), 738 thousand viewers (20 percent) tuned in to SBS 6 last night. This puts Johnny in seventh place in the viewing figure top 25 and he even took gold at prime time: a top performance.
So it seems that this relatively mindless, but cheerful summer entertainment is catching on with the viewer and then the return of Hole in the Wall is already very close. “The second episode had almost twice as many viewers as the first. A great achievement”, writes viewing figure connoisseur Joost Maiburg of RTL Boulevard.
‘Smart of John’
How does former SBS 6 boss Tina Nijkamp view this? “Smart of John de Mol to ask his son Johnny for this quiz, and not Winston Gerschtanowitz or Jan Versteegh, for example. Johnny, except for HLF8, always has hits in terms of TV. Actually, as a primetime presenter, Johnny never has flops.”
After such a success, it is in principle ‘plausible’ that such a quiz will then be sold internationally, but she points to her analysis channel on a fragment from a very similar show. “The international sale of De Kwis met Ballen may still become difficult.”
Why? “Get all DMs from the media world that the quiz bears a striking resemblance to NBC Universal’s seven-year-old quiz Crush. Only the balls are safes there. As a candidate you do not fall into the swimming pool, but get a safe on your head. Ai. Is this going to be a legal thing?”
Grape sour
For whom are the viewing figures sour? Leonie ter Braak. The final episode of her balloon program Blow Up did not reach more than 474 thousand viewers (12 percent) on competitor RTL 4. Joost: “After last week’s low record, the final of Blow Up also failed to blow the viewer far. The program was the number four at half past eight.”
On average, 399 thousand people watched Blow Up this season. “Linear did not exceed 500 thousand this season. Significantly lower than the first season. However, the program had excellent market shares. All in all, not a nice debut for Leonie Ter Braak on RTL 4. Hopefully Voor Same Money and her new studio program will score better.”
Viewing figures
The viewing figures of Saturday, July 1, 2023 (SKO):
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Journal 20:00 (NPO1) 1,731,000 | 01. NPO1 / 22.2% |
| 02. Journal 18:00 (NPO1) 1,127,000 | 02. SBS6 / 15.2% |
| 03. EenVandaag (NPO1) 845,000 | 03. RTL4 / 13.5% |
| 04. Tour de France (NPO1) 772,000 | 04. NPO2 / 9.3% |
| 05. Half past eight news (RTL4) 758,000 | 05. NPO3 / 5.6% |
| 06. The Quiz with Balls (SBS6) 738,000 | 06. Vero / 5.2% |
| 07. Sing (NPO1) 729,000 | 07. RTL5 / 4.0% |
| 08. The Evening Stage (NPO1) 725,000 | 08. RTL7 / 3.7% |
| 09. The Netherlands on Film (NPO2) 725,000 | 09. RTL8 / 1.8% |
| 10. Heart of the Netherlands (SBS6) 643,000 | 10.NET5 / 1.6% |
| 11. Keti Koti 2023 (NPO1) 599,000 | 11. SBS9 / 1.2% |
| 12. Best Viewers (RTL4) 588,000 | 12. Discov / 1.0% |
| 13. RTL Boulevard (RTL4) 588,000 | 13. Paramount / 1.0% |
| 14. The Tribute Live in Concert (SBS6) 585,000 | 14. BBC / 0.9% |
| 15. Show News (SBS6) 497,000 | 15. Ziggo / 0.9% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. Public Broadcasting 37.1% |  |
| 02. RTL Netherlands 24.2% | |
| 03. Talpa TV 23.2% |
Programs that did not make the top 15 include Blow Up (474 thousand), Nieuwsuur (465 thousand), Lachen om home videos (456 thousand) and Bee Gees (311 thousand).