THEWorld Oceans Day 2026 is celebrated on 8 Junean opportunity to take stock of the global health of the seas. And also the world of beauty participates with initiativeslimited edition and concrete actions to safeguard water. Like those put in place by Shiseido and Bionikewho for years have been monitoring the world’s waters and cleaning them from the so-called “ghost nets” so as to preserve marine flora and fauna. Or how Davinesengaged for five years in the collection of plastic waste or still as Water from Elba which has started a process of redevelopment of the flora on the island in the heart of the Mediterranean.
World Oceans Day 2026, the commitment of the beauty world
Kiko Milano and support with the Sun Care line for the Umberto Veronesi Foundation
With the line Sun Care by Kiko Milanskin protection becomes (also) a concrete gesture in favor of science. Part of the proceeds from the Sun Protection suncare line – to be precise, 0.50 euros for each product sold online and in store until August 26th, for a guaranteed total of 80 thousand euros – will support skin cancer research and prevention projects with the Umberto Veronesi Foundation.
A collaboration that is renewed from 2021, promoting an increasingly aware and truly proactive “solar” culture.
Davines and the fight against plastic in the oceans
For five years Davines has supported organizations active in the collection of plastic waste for the protection of water and oceans: In 2025 alone, over 800 tons were harvested.
The commitment now continues with CleanHubin Indonesia, and in salons, with the new products of the SU line/ with eco-designed packaging in BioCircular plastic. By purchasing four you get a free backpack in regenerative organic cotton, which supports Sea Shepherd Italia and the “Operazione Cinque Terre” project, aimed at reducing noise pollution.
Water from Elba and the birth of Via dell’Essenza
In June the Mediterranean scrub ofElba Island releases all its magnificence. To immerse yourself in its scents, follow the new Via dell’Essenza: a coastal itinerary of approximately 68 kilometres, redeveloped by Acqua dell’Elba and divided into eight “olfactory” stages, each dedicated to a plant, from mastic to cistus, protagonists together with the brand’s fragrances.
From the paths to the sea, the brand also sponsors Art Odyssey, a cultural navigation project that has just set sail for the Mediterranean in collection of ideas, between art and research, for the 2028 Biennale.
And that’s not all. From 26 to 28 June, the Acqua dell’Elba Foundation promotes SEIF, Sea Essence International Festivalthe first international event dedicated to the protection and enhancement of the sea, with talks and insights.
Acqua dell’Elba launches two new air fresheners: Baia degli Agrumi, sparkling, and Capo ai Pini, green and resinous.
One hundred years of the famous Nivea blue can
It was 1925 when an icon was born, the famous sea-colored tin with white writing of Nivea Creams. Inside, the innovative emulsion of water and oil – from Latin niveus“white as snow” – which has marked modern skin care and which continues, even today, to be a global reference of trust and recognisability.
To celebrate this important anniversary, Beiersdorf launches “100 Years of Blue” tour: after Rome and RiminiWellness, appointment in Bari from 3 to 5 July, with a pop-up store and new products in the solar range.
The first version of the Crema Nivea tin from 1925
Shiseido e Act for Oceans, Protect Beauty projects to support the protection of the seas
Since 2019, the global initiative has been renewed annually Shiseido Blue Project, a research path to support the seas around the world. For the Oceans Day 2026, the Japanese giant is involved in two particular initiatives: SEA PROJECT 2026, aimed at learning about the Mediterranean to better protect it, and the partnership between SHISEIDO & OGYRE which supports fishermen in the collection of marine waste.
The fifth mission of the MARE Project started on May 16th, the initiative of the Centro Velico Caprera Foundation created with the scientific collaboration of One Ocean Foundation. For ten weeks, biologists, researchers and volunteers will monitor the health of the Tyrrhenian Sea to specifically study pollution, biodiversity and the effects of climate change. From the
2022, the project traveled over 6,700 miles, involved 476 guests on board, including 46 researchers, and created a unique scientific archive on the Mediterranean. For Shisedo, the sea represents an important source of innovation, which is why it participates in research and studies on the marine microbiome to develop more sustainable and responsible cosmetic solutions. Understanding how ecosystems react to environmental pressures means in fact imagine cosmetics that protect the skin and the planet.
The second initiative is the collaboration with Ogyre. For the second consecutive year, the brand supported fishermen and local communities in the collection of 20,000 kg of marine and coastal waste. The aim of the new 2026 campaign is to collect a further 10,000 kg of waste by July 2026, reaching a total of 30,000 kg in Italy, Brazil, Indonesia and Senegal. Furthermore, from 1 to 30 June, with the purchase of 2 Shiseido solar products, customers will receive a
sea in recycled cotton + certified SEAQUAL®, made with materials from marine waste.
Bionike and the SEA FOR TOMORROW project for the protection of the marine ecosystem
BioNike also renews the SEA FOR TOMORROW project for 2026, confirming the brand’s commitment to safeguarding the sea. Furthermore consolidates the long-standing collaboration with Worldrisea non-profit founded in 2013 by Mariasole Bianco and active in the protection of Italian seas through conservation, education and awareness projects. For the second consecutive year, the brand confirms its role as Funding Partner of the 30×30 Italia Alliance, the national coalition that promotes the protection of 30% of Italian seas by 2030. Alongside this long-term vision, BioNike supports an important operation for the direct protection of biodiversity: the support for the recovery project of 300kg of abandoned fishing nets (the so-called ‘ghost nets’) in the Secca di Santo Stefano al Marebiodiversity hotspot in the province of Imperia, in Liguria. This initiative aims to free the seabed from plastic materials and dispersed tools that continue to damage marine habitats representing a primary source of pollution.
«We believe that innovation and sustainability must proceed together. This is why we combine our commitment to dermatological research with initiatives that protect marine ecosystems, such as support for the 30×30 Italy Alliance and the ghost net recovery project. This is how we give substance to our vision of responsible beauty” he declared Marianna Granata,
Marketing&Communication Director BioNike. Which he echoes Mariasole Bianco, marine conservation expert and President of Worldrise: «Protecting 30% of our seas by 2030 is not only an ambitious goal, but an urgent necessity. To achieve this, we need concrete alliances and a shared commitment. Collaborations like the one with BioNike allow us to transform this vision into real actions, with a positive and lasting impact on the health of our seas.”