ROma, 5 Feb. (askanews) – The world has been celebrated World Nutella Day. Since 2007, in fact, the February 5 is the day on which the world community meets To celebrate, through social media, the passion for the most famous hazelnut and cocoa cream in the world. Fabrizio Gavelli, AD and President Ferrero Commercial Italy, explained: «This February 5, World Nutella Day, is special because Nutella turns 60. But he does not show them because over the years he has always been innovated over the years, products that have always surprised Nutella Lovers, and therefore every 5 February is strengthened more and more ».
Nutella Day at Maxxi in Rome. And in a book
In Italy, Nutella celebrated the day with a special event at Maxxi in Romein the context of the exhibition “Joyn! A trip to the Nutella world for its 60 years“. During the evening, conducted by Pierluigi Pardo, journalist, sports commentator and television conductor, the new edition of the book “The New World Nutella – 60 years of innovation” by Gigi Padovani was presented. The volume offers an in -depth glance on Nutella’s journey towards the transformation into a global icon, which became part of the collective memory.
“AND passed through generations, it has become an intergenerational myth. -explained Padovani-Then in the last 10 years it has become Power-Brand, that is, a brand of power, because it extends over other product categories. Let’s take an example: biscuits, an incredible success, ice cream, frozen cries, snacks. These products have also brought the brand to other environments ».
The celebration of Rome was accompanied by the notes of the violinist Pierpaolo Foti, famous for his innovative and engaging interpretations, and by the tribute of Greg Goya, a street artist known for his “fast art”, which aims to arouse immediate emotions in the public through interactive installations in urban spaces. The exhibition of the Maxxi that traces six decades of history, innovation, passion, will be visited until April 20, 2025.
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