With things that hardly cost a few euros, Action runs a billion -dollar turnover: “The cave of Alibaba”

From scourers and flower pots to billions of turnover: Action wipes the competition in a pile – with a brush that costs 1.89 euros with them. In the past quarter, the bargain giant grew again, with a turnover that reached 17 percent higher, at no less than 3.5 billion euros. Profit in three months: 464 million euros. And that with things that hardly cost a few euros and without (!) Webshop. What makes Action so irresistible and why does Trump play in the map of the Dutch price breaker?

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