Snocks GmbH seems to be continuing its shopping spree of recent years. This time the struggling womenswear brand Les Lunes will probably end up in the shopping cart.
The Mannheim company behind the online retailer of the same name for socks and underwear is said to have bought the sustainability-oriented brand out of bankruptcy, Snocks co-founder Johannes Kliesch confirmed to the business newspaper Handelsblatt. In the Les Lunes imprint, Rehan Choudhry, co-CEO of Snocks, is already listed as a representative of the responsible Moonrise GmbH. The company has the same Mannheim address as Snocks.
The announcement comes after Les Lunes’ self-administered insolvency proceedings were opened by the Charlottenburg district court at the beginning of the month. The Berlin label filed for bankruptcy in October last year after the tense overall economic situation and the associated cautious consumer behavior had a significant impact on liquidity, Les Lunes announced at the time. Before that, several influencers said they were waiting for outstanding payments on social media, several media outlets such as the Berliner Zeitung reported.
At that time, Les Lunes employed 36 people. There is currently no further information about the takeover and therefore what will happen next for the current Les Lunes team including the management team around Benjamin Höhner, Chief Operating Officer.
What is clear, however, is that it is not the first insolvent brand that Snocks has rescued. At the end of 2024, the company took over the sportswear brand Oceansapart, which had previously gone bankrupt and has since been brought back on track. Last year, the Berlin online shop for period underwear Femtis was added to the portfolio. The acquisitions are part of the strategic expansion of Snocks into a “House of Brands”.
FashionUnited has contacted Snocks for comment.
