Bosideng, a company that began in a rural workshop in 1976, has now established itself as China’s leading brand of down jackets. With Kim Jones, the company is now heading into the luxury market.
The brand last presented its collection in Paris in October to strengthen its international presence. Bosideng then announced that she had brought Kim Jones into the creative team after he handed over the creative direction of the men’s line of the French fashion house Dior at the beginning of the year. But who exactly is Bosideng?
“Bosideng’s journey began in 1976. At that time, Gao Dekang, the founder, chairman and chief executive officer (CEO) of the Bosideng Group, built his first company. He started with eleven villagers and eight sewing machines in a rural setting in Changshu, Jiangsu Province in China,” said a press release.
In the 1990s, when most Chinese companies still produced for export without their own identity, Bosideng developed a national brand alongside its production activities. The company invested in marketing, fashion and internationalization. His innovations, coupled with Alpine and polar expeditions, were consistent with the idea of “warming a generation.”
From a family sewing workshop to a holding company with luxury ambitions
In 2007, the company was listed on the Hong Kong Stock Exchange as Bosideng International Holdings Limited. This reflected China’s transformation from the world’s workbench to a country capable of producing global brands.
In 2018, the group launched its first “Buffer” model. This symbolized a light, sophisticated down jacket and the desire to move into a higher market segment with a flagship product. Today, Bosideng International Holdings Limited includes down jackets and outerwear for its own brands Bosideng, Snow Flying and Bengen. There are also the ready-to-wear brands for women’s fashion Jessie, Buou Buou, Koreano and Klova.
In 2024, Bosideng made his first appearance in Paris as part of the “Reviving Craft, métiers d’art and contemporary design from China” event. This included a fashion show and an exhibition at the Musée des Arts Décoratifs. 2025 marked Bosideng’s debut at Paris Fashion Week outside the official calendar. In attendance were Pierre-François Le Louët, co-president of the French fashion and clothing industry union (Union Française des Industries Mode-Habillement), and Boris Provost, CEO of the Paris fashion trade fair Tranoï. The fashion show, which was filmed by a drone, was followed by the appointment of Kim Jones as artistic director.
Jones is tasked with leading a brand new luxury segment called Areal. The capsule collection, entirely designed by the designer, is already available online on the Bosideng website. It includes a range of down jackets for men and women. Prices range from 184 euros for sleeveless models to around 570 euros.
“The ‘Areal Premium Line’ collection brings a sophisticated aesthetic to everyday life. In keeping with the rhythm of modern explorers, it enables effortless transition between different climates and occasions thanks to technology and a multi-layered design,” says the press material for the collection.
Bosideng in numbers
In the 2024/25 financial year, which ended at the end of March, Bosideng achieved sales of 25.9 billion yuan (around 3.15 billion euros). Net profit was 3.5 billion yuan.
During this period, around 13,100 people were employed by the company. Last year there were around 11,800. Internal sources report a distribution network of 1,236 owned stores and 2,234 third-party stores. There are also seasonal pop-up stores.
This article was translated into German using an AI tool.
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