In the middle of the pandemic Delfina felt it was time to commit to a personal project
which he had been giving shape to in his head. This is how Koffie Agency was born in 2019, one of the
marketing and communication agencies with the best reputation in the market that he created together
with her husband and who has prestigious clothing brands among her clients,
perfumes and luxury hotels.
“While I was studying at college, I worked at the same time in my family’s advertising agency.
family and that helped me a lot to know what I wanted to focus on and specialize in.
We decided to partner with my husband and complement our academic training and
work history. We are a great team that supports and strengthens each other.
mutually,” says Lazzaro.
From Buenos Aires to Miami
With Koffie already working in Buenos Aires, they went one more square and embarked
in a double challenge: living and working in the United States.
“It was not easy at the beginning because it is not that one arrives in another country and the next day is with his
armed company. We advised each other, there was a lot of dedication to make everything more enjoyable
and today we celebrate having cheered up”, affirms the director.
How communication is planned for big brands
“Our main focus is to use all the resources we have to offer a
differential in the market when working with ABC1 target brands. Thanks to that he
effort and perseverance paid off because we have been working for more than six years
with CHER with his landing in the world of beauty and today the fragrance CHER BEAUTY –
Eighteen- is the best-selling semi-selective fragrance in Argentina”. Also, Koffie is the
Official content agency for FAENA Miami and Buenos Aires.
“It is a pleasure to accompany brands for so many years and grow together. The world and fashions
They change and adapting to that is essential. Confidence and proactivity are two of
our pillars, that’s why they choose us”, concludes Delfina as she prepares for the next
landing.
Delfina Lazzaro
Co-Founder & Principal
USA: +1.786.616.9347
ARG: 11.6823.5225
www.koffieagency.com
@koffie.agency
by CEDOC
