The digital concept store White Label Project (WLP) opens its first physical flagship in Berlin.
The new store in the Berlin-Mitte district is to create a place for intercultural exchange, creative cooperation and the celebration of global cultures, said WLP. The range includes fashion, jewelry and interior design pieces by women guided brands, which are based in Mexico, Ghana and India, for example. In addition to the products, contemporary photography of international artists should also be exhibited.
“We want to create a home for global creativity and empowerment, a place that gives design and art of women from all over the world at one of the top locations in Germany and visibility,” says the WLP founders. “It’s not just about presenting beautiful pieces, but also telling the stories behind it and celebrating the women who create them.”
After six years of digital presence, WLP is now taking the first step into a physical space to make the brands and their stories tangible.
The area should not only be used as a store and exhibition space, but also for various events. Therefore, the flagship is continuously redesigned and looks different every few weeks.
White Label Project has its flagship at Kleine Hamburger Straße 15.