While Delhaize and Lidl compete for the lowest price, Jumbo is growing by 25%: what do you gain as a consumer?

The supermarket war rages on unabated. But while Delhaize and Lidl continue to publicly battle each other over who is the cheapest, challenger Jumbo is at the forefront. The Dutch chain saw its turnover increase by 25 percent here last year. Chance? Not according to retail expert Pierre-Alexandre Billiet (Gondola). “Jumbo is increasingly positioning itself as a ‘quality price player’.” But can the chain also cope with the promotional war that is coming our way?

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