Which international brands are preparing to arrive in shopping malls?

In 2025, a new cycle of landings of international brands in Argentine shopping malls accelerated, marked by the openings of fashion, luxury and sports stores, after a context of greater facilities for imports and consumer expectations. Among the companies that have already confirmed their arrival, or are actively negotiating their installation, include: Decathlon, Victoria’s Secret, Sandro, Maje, Farm Rio, Adolfo Domínguez, Montblanc and Dolce & Gabbana, among others.

Decathlon, The French sporting goods chain plans to return to the country after more than two decades. It is in negotiations with the main Buenos Aires shopping malls to open its flagship store and plans to install between 20 and 30 stores in Argentina, taking advantage of the renewed interest in sports and physical activity. While Dolce & Gabbanathe Italian luxury house, is in the advanced stage of negotiations to open its first store, most likely in the exclusive surroundings of Avenida Alvear or in Patio Bullrich, in line with its global expansion strategy in premium markets.

For its part, Victoria’s Secret It has already finalized its opening. This year it opened its first location in Unicenter and plans to add stores in Galerías Pacífico and Alto Palermo. Its landing marks an expected return of a global lingerie and beauty brand that had postponed its arrival years ago. Sandro and Maje, both from the French group of the so-called “accessible luxury”, confirmed their arrival through stores in premium shopping centers; The first will have a space in Alcorta Shopping.

Farm Rio, The Brazilian clothing brand with a bohemian imprint also chose Buenos Aires for its expansion; According to the planned plans, it would land in shopping malls like Alcorta. For its part, Adolfo DominguezSpanish fashion brand, and Montblanc, German firm specialized in writing instruments, watches and high-end accessories, are listed to open in select centers, such as Patio Bullrich.

This phenomenon responds to several structural changes: the gradual elimination of import restrictions, a relatively competitive dollar, reduction of tariffs and an improvement in the conditions for international companies to sell directly to local consumers. This “import opening”, combined with a growing demand from consumers in middle-high sectors, generates an attractive scenario for global investors.

Buenos Aires shopping malls are rebranding themselves as centers of sophisticated consumption. Centers like Alcorta Shopping, Patio Bullrich, Galerías Pacífico, Unicenter and Alto Palermo landings are concentrated. Local operators, such as IRSA, play a key role in offering advice and promoting favorable conditions for brands, with the aim of ensuring that the shopping experience meets global standards.

For Argentine consumers, this phenomenon means a change of era. Buyers are looking for less dependence on purchases abroad or in duty-free to access global brands, and the possibility of purchasing international products normally, which revitalizes the local retail industry. For the domestic commercial market, the new openings represent an injection of investments, competition and a clear sign of confidence from foreign investors in the local economy.

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