The new username feature on WhatsApp is rolling out for both Android and iOS users starting from mid-July 2026. This allows users to select a pseudonym consisting of 3 to 35 characters, utilizing lowercase letters, numbers, dots, and underscores.
The key innovation of this feature is that a user’s mobile number will remain hidden when contacting others via their chosen username. However, it’s important to note that the mobile number still serves as the technical foundation for the account and remains visible in existing chats.
The global rollout of this feature is expected to be completed by September 2026, and users can already reserve their desired usernames. For those looking for added security, the option of activating a Username Key for further protection is available.
Consumer Protection Concerns
While the increased anonymity offered to users is a positive step, it does come with some drawbacks. Experts from the Consumer Protection Center of NRW warn against using real names as usernames, as this may expose users to cross-platform tracking within the Meta corporation.
Additionally, new scams may arise where criminals could impersonate well-known identities through the new usernames, creating further risks for users.
Enhanced Backup and Audio Features
In parallel, Meta is working on improving data security features. A dedicated cloud solution for iOS users is in development, offering 2 GB of free storage, with options to purchase additional space: 50 GB for €0.99 per month or 1 TB for those who need extensive storage. All backups will remain end-to-end encrypted.
Despite the new anonymity features, WhatsApp remains part of the Meta corporation, raising concerns among many users regarding data privacy. If you’re interested in switching to a secure and anonymous messaging alternative, a free report is available detailing how to make the switch in just five minutes.
Moreover, WhatsApp is introducing a new microphone control feature during live calls, initially available for Apple users.
Cybercrime Surge: Quishing and Smishing on the Rise
The introduction of these new features coincides with a significant rise in cyber-attacks. QR code phishing, also known as quishing, saw an increase of 146% in the first quarter of 2026. Market researchers reported over 18 million such attacks just in March. Meanwhile, SMS phishing, known as smishing, surged by 162% in the second quarter.
Telecom companies are warning about new tactics used by thieves following mobile phone thefts. Perpetrators exploit contact information from lock screens to access cloud accounts through phishing links and bypass activation locks.
Recently, the FBI dismantled a network involved with over 8,000 phishing domains, causing an estimated total damage of around $1.9 billion.
The skyrocketing incidents of phishing and data theft emphasize the urgent need for comprehensive smartphone protection in today’s digital age. An available free guide outlines five immediately actionable steps to secure your Android device against hackers and malware.
Legal Troubles for Meta
While the company rolls out new features, it faces legal challenges. In mid-July 2026, 26 employees filed a lawsuit in Oakland, accusing Meta of applying discriminatory AI assessments in the impending layoffs of approximately 8,000 employees.
These scores are developed by analyzing keystrokes, browser history, and emails, with claims that individuals with disabilities were systematically disadvantaged. Meta has denied these allegations.
The EU already considers the use of AI systems for employment termination decisions as high-risk. Strict regulations will come into effect by December 2027, further complicating Meta’s operational landscape.
