It is a pitch-black week for the makers of Goede Tijden Bad Tijden: the linear survival of the series is dangling by a thread. “This is indeed historic,” says Tina Nijkamp.
It was quite a shock for RTL 4: for the first time in history, not Goede Tijden Slechte Tijden, but competitor Allies on SBS 6, was better viewed the day before yesterday at eight o’clock in the evening. It is yet another proof that GTST on linear television is really a lost cause. Maybe nice for that on demandbut on TV? It doesn’t work there anymore.
Historical
TV authority Tina Nijkamp has called this victory by Allies ‘historic’. “Then you think: what difference does it make? The difference wasn’t that big. Then you think: what’s historical about that?” she says in her podcast Tina’s TV Update.
She continues: “Well, that is certainly historic, because RTL, together with the NOS Journaal, has always been lord and master at the eight o’clock time and has now been overtaken by Allies for the first time in the history of SBS’s 30-year existence. GTST has been defeated by Allies and that says something.”
Very expensive
What exactly does that say? Tina: “That says something about the popularity of Allies, which calls itself the soap with real people, and about the declining popularity of GTST. GTST is declining linearly.”
She continues: “I must say: it scores very well on Videoland and is often in the top 10, so RTL will certainly not be completely dissatisfied with GTST. It is of course expensive, but so are Allies.”
What now?
What does Tina think RTL will do now? “What next? I think that RTL will wait for the figures from GTST. You can of course decide to ultimately only do GTST on Videoland or to come up with new storylines. There are many possibilities.”
“One thing is certain: GTST has acquired a formidable competitor in Allies.”