FashionUnited has collected the key trends that will shape the Fall Winter 2022-23 retail season. A best of for everyone who is looking for inspiration, who needs to reorder now or update their shop window.
pink
The #barbiecore trend, which has emerged on social media and is fueled by the upcoming Barbie movie, is bathing ad campaigns and runway shows in a strong and bold pink. Often as a whole look, fuchsia is the color of the moment. Although the hue was clearly gendered for many years, men are now beginning to embrace it as well. One example is the latest campaign from the House of Valentino – whose monochromatic Autumn/Winter 22-23 show was all pink – even British Formula 1 driver Lewis Hamilton donned a pink outfit.
Examples and inspiration: the Valentino campaign with Zendaya, the actress from the Euphoria series, as the muse, or the lookbooks of premium brands such as Patou, Salut Beauté and Avellano.
preppy
As a regular in fall fashion editorials, the preppy references are establishing themselves with a certain regularity. They seduce with classic pieces such as cardigans, checked coats and cable-knit sweaters with V-necks and contrasting finishes. Whether as a total look or as a subtle touch, the preppy inspiration ran through many of the FW22/23 shows, for example at Louis Vuitton, Chanel, Gucci and Miu Miu. The moccasin was one of the key accessories of the trend. You can find it in both luxury and fast fashion brands, at Dior or Christian Louboutin as well as at Zara.
Examples and inspiration: the moccasins with white socks in a look by model Hailey Bieber, a preppy style updated with an oversized blazer and a cut-out dress; Checks and layering looks at Thom Browne (Resort 2023 collection); the combination of sleeveless sweater and velvet trousers at Maliparmi.
Everything that glitters
Lamé, iridescent effects, sequins – glitter prevails in the autumn-winter wardrobe 22/23 and is not only limited to festive clothing at the end of the year. Hints of lurex and sequin embroidery sneak into the knits of jumpers and leggings, applied to workwear pieces or adding glamor to a day dress. The shine is contrasted by matte colors and materials and also allows satin jogging bottoms to shine to make the comfortable pieces more elegant.
For accessories, Jérôme Dreyfuss makes his hobo bag shine, Freelance dyes his boots with a bright patchwork and Ganni puts diamond brooches on his moccasins.
Examples and inspiration: One of the most talked about pieces of clothing in recent months was the Marilyn Monroe dress Kim Kardashian wore as she walked the Met Gala red carpet: a nude, fitted dress embroidered with sequins. It becomes a trend indicator.
The t-shirt with a message
With the seriousness of the times – global warming becoming more visible, the war in Ukraine, the threat to abortion rights in the US – clothing has more than ever the ability to make a political statement. In this context, a certain item of clothing is once again in the foreground: the T-shirt with a message. As it offers a way to express one’s support, one’s position or one’s demands, both the luxury and mass market have bet on it. They offer ironic, very serious or completely aloof variants of the statement shirt.
Examples and inspiration: Balenciaga’s stop being rich t-shirt (S/S23 collection); the collaboration between Cos and the poet Anatol Knotek; Weekday’s zeitgeist project, offering tops with messages reflecting current pop culture and society.
#cottagecore
Among the trends emerging on social media, #cottagecore is one of the most widespread. As Marie Claire magazine aptly puts it, “Behind this harsh appellation lies an aesthetic that is gaining traction and is characterized by its celebration of a (somewhat) idealized country life”. The highlights of #cottagecore are: long Liberty dresses, peasant blouses, wicker bags, rubber boots, gingham prints and clogs.
Examples and inspiration: the A/W 22/23 collection by Soeurs; Rain boots in combination with strong shades in the Chanel A/W 22/23 collection.
This article was previously published on FashionUnited.fr. Translation and editing: Barbara Russ