It was that time again yesterday: Arjen Lubach caused a tidal wave of Zappers on RTL 4 by talking to a blood -sowing and unknown guest. What is the solution? “Five minutes.”
It stand-up comedythe viewers of RTL 4 start to zap. Yesterday, one Tim Fransen was a guest and viewing authority Tina Nijkamp puts on her analysis canal I am fully abandoned how the viewing figures go through.
Slide effect
Tina publishes the minute analysis (see photo above) and circles the viewing figure when Arjen starts – buy without watching it immediately fascinated many more viewers – and puts an arrow at the moment when that Tim comes to walk in the studio. It is really a slide effect: everyone runs away en masse, knowing that it will be boring.
“The guest comes in at the point of the arrow. Again a very steep slide,” writes Tina. “At the end it stabilizes. Well. Renze Klamer is again the bobbin.”
Disappointment
RTL will be disappointed, thinks TV critic Victor Vlam. He says in the podcast The Communicado’s: “The big problem for RTL – and I think there is also the disappointment for Peter van der Vorst – is that it has no significant effect on the talk show of RTL that comes afterwards.”
“Of course you had hoped that if you put Lubach there at ten o’clock, that a lot of people look at it, and that a lot of people also look at Renze, Beau or Humberto. That is really very disappointing.”
25 minutes
According to Victor, the solution is to reduce Arjen’s broadcast duration. “There is a very easy solution for it and that is simply shortened by the broadcast. If you bring Lubach back to the length of the evening show at the NPO, so 25 minutes instead of 30 minutes, you save that 20 minutes a week.”
Then you only have to make 100 minutes instead of 120 minutes, he explains. “Two guests take 20 minutes of broadcasting time, so if you just skip the guests and you make the broadcast 5 minutes shorter every day, then you have shorter broadcasts, but a much stronger lead-in for the RTL talk show.”
Advertising block
The only drawback is that there is a lot of advertising compared to the number of temporary minutes, says Victor. “Seven minutes in 25 minutes is a lot of advertising, so I think they reason: in 30 minutes that might be just acceptable to the viewer. I think that is the background of it.”
Yet he would return the broadcast duration. “I think it will ultimately ensure a much stronger lead-in and that the RTL talk show will score much better. I think it is a lot of Lubach. Every day 30 minutes I think Lubach is really a lot. 25 minutes a evening is also more than fed up.”
Fragment
The road interview with Tim Fransen: