To celebrate the launch of its 2026 Summer Resort Collection, German fashion brand Boss is partnering with Soho House for a two-week pop-up at Miami Pool House from May 1-14, transforming it into Boss Summer Club: an essential poolside destination. In May there will be event activations in the areas of music, wellness and gastronomy. Afterwards, further events will take place at the Soho Beach House Miami.
The Miami Pool House is located on the border of Wynwood and Edgewater. This design district is known for its galleries, museums and street art. The creative atmosphere of the house forms the framework for a collaboration showcasing Boss’s vibrant summer resort collection. At the same time, the brand’s expertise in precise tailoring is highlighted.
At the Miami Pool House, the Boss Summer Club offers a first-class, sun-drenched oasis. Here, members can discover the Boss lifestyle in an immersive environment that combines product, styling and atmosphere. An exclusive poolside brand area will include a pop-up with curated product displays where shopping will also be available. A dedicated experience area will bring the story of a boss summer to life. From May 14th to 31st, members can also experience the Boss Summer Club at Soho Beach House Miami. This is Soho House’s seaside location in the city. Special events and experiences are intended to capture the spirit of the Boss Summer Resort Collection 2026.
Highlights of the in-house cultural program include a Miami Grand Prix™ kick-off party with Ja Rule; Race weekend performances and a closing party with Chloé Caillet. Members and guests can also look forward to sets from Walshy Fire by Major Lazer. There will also be a ‘One Night Only’ dinner with Argentinian chef Deborah De Corral and expert wellness workshops with Case Kenny and Brittany Berger.
This partnership creates immersive, unforgettable moments of encounter. It invites guests to immerse themselves in the world of Boss through relaxation, community and celebration. In Miami, Boss strengthens its position not only as a fashion authority but also as a global lifestyle brand. It shapes how Boss fans live and socialize.
The Boss Resortwear 2026 launch celebration began on May 3rd with an exclusive dinner and after-party at the Miami Pool House. Guests included Boss brand ambassador Aleksander Aamodt Kilde, Mikaela Shiffrin, Chase Stokes, Emilia Mernes, Robbie GK, June Diane Raphael, Matthew Broome, Greta Onieogou, Antoni Porowski, Delilah Belle Hamlin and Eva Ruíz. Everyone wore looks from Boss for the occasion.
The Boss 2026 Summer Resort Collection features elegant, coordinated looks; high quality swimwear; selected pieces of linen; sophisticated, summery tailoring separates and matching, vacation-ready accessories – a complete wardrobe for sun, city and everything in between.
Men’s fashion features a cool, modern palette of white, lavender blue, sandstone gold, heather gray and grisaille, while women’s fashion features sun-kissed tones such as mocha, lavender, white, rose and brown. Each look is designed to effortlessly meet any dress code. It looks just as convincing on the beach as it does in the city, from the pool to the rooftop bar.
Boss and Soho House will continue their collaboration throughout the year. They will offer members unique highlights at important cultural moments and tennis events taking place exclusively at Soho House.
Boss Summer Resort Collection styles will be available in Boss stores worldwide, on the website and through wholesale partners.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]