Webinars > Marketing > Web Conference: The new contours of Marketing, Data and Personalization
Data Marketing No Limit.
Through Adobe
02/15/2022 at 10:25 a.m.
As part of Experience makers Online Solutions Forum organized by Adobe, Jessica Apotheker (Partner & Managing Director, The Boston Consulting Group (BCG)) and Majda Chaplain (Founder and CEO of MC Factory), will lead a session on the future of data marketing.
It will discuss data in a post-Covid world, the challenges and issues of marketing personalization in an ecosystem without cookies, but also the culture of customer experience, skills, organization and governance.
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