According to The Verge, music label Warner Music Group plans to open a new atypical location in the Sandbox metaverse. A musical amusement park, in which users will soon be able to take part in new musical experiences in the virtual world.
A Musical Amusement Park in the Metaverse
As often, Warner does not do things by halves. The music label has associated a fine line-up of stars with its project. Are notably expected in the musical amusement park of Warner: Ed Sheeran, Dua Lipa, or even Green Day. With its musical park in the metaverse, Warner may be redefining the codes of an industry that is bearing the brunt of the effects of the pandemic. This is what makes the business of Sandbox, the game from Animoca Brands studios. With Warner, Sandbox signs one of its most important musical partnerships.
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Sandbox developers are already working with great artists like Snoop Dogg or DJs Steve Aoki and Deadmau5. With Warner, the platform is about to change dimension and his metaverse may well become one of the most attractive. A win-win partnership according to Oana Ruxandra, head of digital development at Warner Music Group, who specifies that the label obtained “the equivalent of a beautiful beachfront property in the metaverse”. The project is described as a “combination of music theme park and concert hall”.
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For Sébastien Borget, COO of Sandbox, “our metaverse is shaped as a fun entertainment destination where creators, fans and gamers can enjoy never-before-seen immersive experiences and connect with their favorite musical artists through NFTs”. To mark the occasion, Sandbox is planning to hold a virtual land sale in March 2022. Music fans will therefore be able to purchase areas adjacent to the Warner Music Group property.
virtual concerts are increasingly common events in 2022. In the fall, Roblox hosted the Electric Daisy Carnival, a virtual music festival that even aims to become “the biggest dance music festival in the world”. In September, League of Legends also held a metal concert, described as an interactive journey through the full album of Pentakill, the artist in question. Thanks to NFTs, Sandbox has taken the lead in a recent movement to make virtual earth a rare commodity. With Warner, the platform hopes to raise prices.