The Denim Messe Kingpins will return to the Amsterdam region on April 16 and 17. The innovations include a new area “Made in Japan”, a Jeanius Hub and a new CEO. Fashion United spoke to managing director Vivian Wang about the new impulses for the fair.
Kingpins will receive some new features this April. Why was it important to introduce novelties?
We want both exhibitors: inside and visitors: Inside, they feel that Kingpins is more than just a place to do business. Of course, the core of the fair is still about procurement and making contacts. But it is also about creating a space in which people can get together who really understand and appreciate the work behind better products and better factories.
The Denim industry is constantly developing and we see that our exhibitors: Interior in innovation and technology inside-and go beyond traditional Five-Pocket jeans. Kingpins must also develop as a platform. We want to encourage new ideas and thinking. We also want to give our community the tools and opportunities to continue to cross borders.
By introducing new functions and experiences every season, we not only react to changes in the industry, but also show our commitment, a useful, relevant and inspiring place for all participants: to be inside.
Can you tell us more about the “Made in Japan” area?
The idea for “Made in Japan” ties in with the original spirit of Kingpins: since the beginning it has been our goal to bring high -quality manufacturers: to bring together with trustworthy, future -oriented brands.
Over the years, I have observed how both the world and our industry have changed, and what inspires me again and again is the commitment that I see from everyone at the fair: a common goal of building a better future, creating better products and supporting more responsible factories.
During my last trip to Japan, I was reminded of the incredible endurance and craftsmanship that distinguishes Japanese culture. Your approach – rooted in precision, care and long -term thinking – coincides to a great extent with what Kingpins should stand for. “Made in Japan” is our way of bringing this spirit into the fair. It is a curated area that not only emphasizes the product quality, but also the values behind it.
Kingpins Amsterdam will also have a Jeanius Hub. Why was it important to set it up?
The idea for the Jeanius Hub has been in the works for several seasons. Over time, we have seen a real need for a room in which the participants can deal with new developments in an interactive way-through practical workshops, live demos and other immersive experiences. It should be a goal for exploration and discovery.
For me, the Jeanius Hub is more concerned with the presentation of products; It is about encouraging the industry, looking outside the box. By involving the inside and companies that are committed to new innovations and technologies, we can plant a seed that could initiate changes. If Kingpins can help stimulate this kind of thinking, then we have created a way for the industry to develop further and make a real difference.
We look forward to the introduction and to see how the hub grows and over time becomes an integral part of Kingpins.
Kingpins brings the Education Series back to new businesses with a focus. What can they expect?
Education has been a central component of Kingpins since the beginning. Our Denim Talks Seminar series is a place to exchange and discuss important topics in our industry, such as the goals of the United Nations for Sustainable Development. In the past, we have offered a similar Denim 101 course for retailers: inside and brands to clarify denim design and procurement teams about the special properties of denim design, production and finishing.
Although this is an introductory course, we believe that it will be helpful for the next generation of denim creative and experienced veteran: inside.
What should Kingpins look like in five years?
I would like to continue to use the Kingpins platform to bring the global denim community together, including the entire supply chain from cultivation and fiber to the production and finishing to the end consumer: in.
I hope that visitors and exhibitors: Inside Kingpins in five years, the same feeling of community, chance and authenticity will have in five years. I want the fair to stay relevant and integrally for the denim business, and that means to develop further together with our community.
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