PRevenue is taking care of themselves, nothing is more important. And doing it in a widespread, accessible and engaging way is the mission of the Vittoria for Women Tour 2025, a project by Vittoria Assicurazioni who combines culture of health, sports and entertainment. In six stages from North to South of Italy, in collaboration with the Italian Rugby and Lilt Federation – the Italian League for the fight against cancer -, the tour brings to the territory an important message: prevention is a right, but also a shared responsibility. With Vittoribus, the itinerant information and prevention center purchased thanks to the donations in 2023 and used as a medical room for free breast visits, a sports community ready to welcome, and a schedule of activities that speaks to everyone, the project is confirmed as one of the most innovative formats in the panorama of insurance and social communication.
Moving prevention
Vittoria Assicurazioni’s goal is twofold: to raise public awareness of the importance of female prevention and raise funds to finance concrete activitieslike free visits during the Lilt Rosa Ribbon Campaign in October. On board the VittoriBus, the breasts of the local Lilts will offer not only visits and advice based on age and personal risk, but also concrete help to people who would not know how and where to move to respond as promptly to a possible indication of assessment received at the end of the visit. It is the prevention that moves to people, reaching crowded beaches and unconventional contexts, to bring down cultural, logistical and social barriers.
Sport as a metaphor of care and community
A moment of a rugby match a
Rugby is the setting of thefull tour. A concrete presence – thanks to the beach rugby tournaments hosted by the Italian beach rugby trophy in each stage – and the perfect incarnation of resistance, team play, respect for the other. The collaboration with FIR (Italian Rugby Federation) adds energy and enthusiasm, speaking above all to the youngest and visitors to the Italian beaches. This year, unlike previous editions, Vittoria Assicurazioni has reserved an additional contribution to ensure the presence on the field of at least three female teams. During the weekend, Vittoria Village becomes an open space in which health, sport and well -being dialogue without barriers.
The stages of the tour
The Vittoria for Women Tour 2025 It will be up to six Italian regions between June and July, crossing Italy from Costa to Costa. The calendar opens on 21 and 22 June in Pescara, in the scenario of the sea stadium, and then continue on 28 and 29 June on the beach of Platamona, in Sassari. The first weekend of July (5-6) The tour will land in Rosolina Mare, in the heart of the Basket Veneto, while on 12 and 13 July it will be the turn of Riccione, a symbol of the Italian summer. Following, on July 19 and 20, at the Saver of San Felice Circeo he will host the fifth stage. The grand finale is scheduled for 26 and 27 July in Senigallia, at Lido Acquapazza. In every location, VittoriBus, Village’s activities and beach Rugby will transform the weekend into a multisensory, educational and supportive experience.
A village on the sea
Each stage of the Vittoria for Women Tour 2025 It will turn into an event. Victory Village will host moments of collective fitness, music, information talk, games, activities for children. The “third half Vittoria”, scheduled every Saturday evening, is the highlight: it combines entertainment with DJ sets with speech on the value of prevention, in a relaxed but aware context.
A balance that speaks clearly
The numbers tell the success of the previous editions: over 2000 visits made between 2023 and 2024, a hundred suspected cases intercepted and directed towards insights, more than 30 Vittoria Assicurazioni Agencies actively involved in the project and 32,000 euros of collection. Thanks to these funds, together with the contribution of other initiatives of the company such as the victory for Women Run, the Mirror of the Times Foundation has been able to buy a new vehicle, the Vittoriabus, and two new mobile ultrasounds that will be intended for the non-profit organization Medacross that will use them in Myanmar, in the framework of maternal-infant assistance for the populations affected by the violent earthquake of March 28.
Donate is to participate: how to contribute
During the stages it will be possible to make donations directly on site – even with paper – or remotely, through the dedicated site. Each contribution supports a national prevention program that has immediate and tangible repercussions in the area. The partnership with RCS and the constant garrison on social networks through the Live and Radio Vittoria story amplify the scope of the message, inviting anyone to feel part of a large solidarity network.
An insurance culture that looks to the future
With the victory for Women Tour, Vittoria Assicurazioni shows that insurance communication can leave the offices, go to the street – or rather, on the beach – and put at the service of the community. Promote the culture of protection, enhance the role of agents in the area, to offer concrete protection tools such as a simple breast visit: this is the essence of a project that puts people, and their health, in the center. With passion, concreteness and team spirit.
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