The news of the acquisition of the Dutch Vingino Group, which owns the Vingino and Raizzed brands, was only announced in early December 2025. However, the deal had been in preparation for months, as revealed in FashionUnited’s conversation with Group CEO Jan van den Berg. This deal benefits not only the Dutch group, but also the US company, which will receive significant support for its activities in Europe.
The Vingino Group and Centric Brands have known each other for a long time. The Dutch group owned the license for Lionel Messi products. Centric Brands wanted to take over this license. “That’s when we came into contact with them and started working together.” In August 2024, the CEO of Centric Brands approached Vingino Group with the words: “I would very much like to buy your company.” That wasn’t a surprise. Van den Berg had already declared three years ago that the Vingino Group either had to take over brands or be taken over itself. “I think people should work together more. We won’t be able to do it as individual mono brands.”
Deal had been in preparation for some time
The talks then began in 2024. This resulted in a deal from which both parties benefit. The financial details were not disclosed. The Vingino Group will be fully integrated into Centric Brands in the long term. She receives support for the brands Vingino and Raizzed. The organization in the Netherlands remains unchanged for the time being. However, there are plans to move the company to Amsterdam. For the CEO of Vingino Group, this means that he will take on the role of Managing Director Kids EMEA at Centric Brands. “A similar role that I now hold at Vingino,” said the top manager.
Vingino and Raizzed are aiming for further international growth with the help of Centric Brands. Van den Berg explains that there are only a few white spots left in Western Europe. Therefore, we look beyond the borders. “Working with Centric Brands then opens many doors.”
Centric Brands, in turn, is gaining a partner to further strengthen the kids division. In the press release from early December, Centric Brands writes that this deal expands the company’s global footprint. In addition, the reach in the ‘fast-growing children’s fashion segment’ is being expanded.
“We are a gateway to Europe for them. They didn’t have an office in Europe for the kids department.” The Vingino Group is therefore taking responsibility for four new brands. As an integral partner within Centric, she will be responsible for the Kids division across the EMEA region. This includes Europe, the Middle East and Africa. “Some Centric Brands brands already had European partners, so we won’t be taking them on for the time being.” Centric Brands manages over 100 licenses. These include licenses for Calvin Klein; Tommy Hilfiger; coach; Kate Spade; Michael Kors and Vince. The brands whose children’s lines are now coming under the wing of Van den Berg’s team are Under Armour; Off White; Lab Off White and Disney accessories. The Vingino Group will not be responsible for design and production, Van den Berg clarifies.
Dutch know-how in children’s fashion strengthens the group
Another important reason for working with the Vingino Group is their styling expertise. The Vingino Group cultivated a more daring style for children with its own brands. Centric Brands liked that, says Van den Berg. In the December press release, the group praised the Dutch company for, among other things, its ‘design and purchasing expertise’.
When FashionUnited spoke to Van den Berg on the phone, the CEO had just returned from a trip to New York with several designers. “We went there to find synergies in styling. We wanted to see how we could bring together different regional influences. What styling elements can they apply in America?” Van den Berg therefore imagines a central design hub for children’s fashion.
Partners of the Vingino Group will not initially notice any major changes after the deal is announced. “We already have additional brands in our portfolio. Everyone will now be informed about this,” explains the CEO. In the long term, more brands could be added, says Van den Berg. He is aiming for a portfolio of ten or 15 brands in total. Another noticeable change is the full integration of the Vingino Group into Centric Brands. Therefore, the name on the company building will also change. When exactly this will happen is still unclear.
What is clear, however, is that a new chapter is beginning for the Vingino Group. When asked what this chapter looks like, Van den Berg answers simply and optimistically: “Rosy!”
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]