The Norwegian outdoor shoe brand Viking has launched the re-sale marketplace “ReExplore” on its website. There, customers can resell used children’s and adult shoes from the brand.
With ReExplore, Viking aims to give products a longer life and promote the use of existing products. The new ReSale marketplace complements this offering with easy and seamless resale directly through Viking.
“Our goal is to create a trustworthy place where our community can easily buy and sell used products,” says Elin Odh Carlsen, Head of Sustainability at Viking. At the same time, they want to emphasize the long-term value of the products and make it easier for families to access high-quality equipment.
The entire sales process – from hiring to payment – is supported by Viking. ReSale is currently available in Germany, Norway, Sweden and Denmark.
Viking was founded in Norway in 1920 as an adult shoe brand. Since 1990, the focus has also been on children’s shoes, and since 2023 also on outdoor clothing for children.