It is becoming increasingly clear that John de Mol wants to reach a conservative audience with his TV channel SBS 6 more than ever. On the left he is completely ignored. “He saw that smartly.”
Where the current NPO 1 programs often get the criticism to be a lot too left and RTL 4 with programs such as Beau is also left of the middle, SBS 6 is aiming more than ever on the right -wing viewer. It seems that channel boss John de Mol is full of the conservative public to distinguish himself from the competition.
Large puppet
Not only is there the right-wing TV news news of the day and the right-wing talk show today Inside, but there is now also an angry program about farming life: De Boer on. “If farmers are your passion, but in our country it is no longer possible, you will leave everything behind and go abroad,” said the voice-over last night in the first episode.
We immediately hear an angry farmer complaining: “The government here is one big puppet show that the farmer only costs money.”
And with that the tone was set.
More and more right -wing
Is Caroline van der Plas nowadays with a film clapper next to the SBS 6 cameras? It looks like it. “SBS 6 is also starting to get the new program De Boer on a more conservative audience,” says Mediaciticus Victor Vlam X.
He continues: “The premise, explained by the voice-over, is that farmers leave the Netherlands because of ” Hague and Brussels rules, because they make farmers impossible ‘.”
“Slim from John”
Victor notices that the program is really about the angry burger. “In the first fifteen minutes, one of the new government” only costs the farmers “.
He continues: “John de Mol has smartly seen that the left -wing voter is already well served by the NPO and also RTL.”
“I don’t look”
TV authority Tina Nijkamp, who was at the helm of SBS 6 for years, doesn’t like it at all. “I have seen promotions and I didn’t find it very negative and none at all Likular Characters Also that I saw in the promo, “she says In her podcast.
“As a farmer’s daughter, I am always very interested in farming life, but I didn’t think so is something for me.”
Very moderate
How many people looked at the farmer? She writes on her analysis canal: “De Boer on SBS 6 has started very moderately. It is too negative.
400 thousand people looked at it, good for 11 percent market share in the commercial target group. “Only in place 21.”