The Italian fashion house Valentino SpA has expanded its management team and redefined the areas of responsibility. The “strategic reinforcement” is an “essential step” to further expand the brand’s presence in the luxury fashion industry and to drive the “solid growth strategy” through a stronger focus on customers, the company announced on Monday. As part of the new management structure, the newly appointed managers will report directly to CEO Jacopo Venturini.
At the same time, Valentino announced the departure of Chief Brand Officer Alessio Vannetti. The fashion house explained that his previous areas of responsibility would be distributed to the newly created management positions with immediate effect.
As part of the reform, Laurent Bergamo was promoted to Chief Commercial Officer. He is now responsible for implementing a “comprehensive sales strategy for all countries in which Valentino operates”. Bergamo, who was previously responsible for the company’s activities in Europe, America and other countries, is now also responsible for the Asian markets in his new role. He also heads the global outlet business and the Retail Performance & Operations division.
Andrea Cappi has been appointed Chief E-Commerce & Omnichannel Officer. He will take up his post on September 11 and will lead a newly created organizational unit that brings together all areas of the brand’s online business.
Yigit Turhan, previously responsible for Valentino’s brand strategy, has been promoted to Chief Marketing Officer. In his new role, he will develop and implement a “networked branding ecosystem” that will be used across all communication and sales channels. The aim of this measure is to strengthen the positioning of the brand and to drive growth, the company said.